Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Field Marketing Manager developing marketing strategies for growth markets in ASEAN and Greater China. Collaborating with sales leadership to drive pipeline growth for AI-powered data security solutions.
Responsibilities
- Develop and execute regional field marketing strategies that support pipeline and revenue growth in Greater China and growth markets in ASEAN (excluding Singapore and Thailand).
- Enable and guide Cohesity’s representative partner in China, empowering them to execute brand‑building and demand‑generation programs that support sales objectives across the China market.
- Plan and execute integrated marketing programs and events that create demand, accelerate pipeline, and strengthen executive level engagement with customers and partners – ensuring all initiatives deliver measurable outcomes.
- Own marketing performance, including reporting, pipeline analysis, and marketing ROI.
- Monitor lead flow and ensure timely follow‑up by sales and partner channels, optimizing conversion and improving pipeline hygiene.
- Drive utilisation of Cohesity’s partner program to extend market reach and improve partner engagement.
- Provide onsite support for marketing activities; travel required (20–30%).
- Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
Requirements
- 8+ years of field marketing or regional marketing experience in technology or SaaS industry.
- Proven ability to partner with sales leadership and deliver measurable pipeline impact.
- Experience managing budgets, agencies, and multi‑market program operations, preferably within APJ.
- Experience with marketing automation and CRM systems (Marketo, Salesforce preferred).
- Prior experience supporting or enabling channel/partner marketing programs is highly desirable.
- Strong analytical and reporting skills with the ability to draw insights from performance data.
- Excellent communication skills in English and Chinese Mandarin.
- Self-starter with a hands-on approach.
Benefits
- Health insurance
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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