Hybrid Marketing Manager – University Communications

at VDI e.V.

• Job title: Marketing Manager – University Communications
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Dusseldorf, Germany

About the role

• Marketing Manager enhancing academic communications and marketing strategies at VDI. Coordinating high-level marketing activities and developing specific outreach strategies.

Responsibilities

• As Marketing Manager for University Communications, you contribute to the central development and coordination of university-related marketing and communication activities.
• You strengthen VDI's presence and connectivity within the academic sector.
• The role is focused on building, developing, and coordinating university-related communications and offers the opportunity to actively shape structures and formats.
• You develop target-group-specific marketing strategies to engage professors and university representatives and implement them in a structured manner.
• You design and manage communication measures to increase VDI's visibility at universities across various channels.
• You design and execute university-related exchange and event formats to network with professors and university representatives.
• You develop and maintain institutional relationships with universities, departments, and relevant research-related networks.
• You create and optimize informational materials, landing pages, and mailings for university-related audiences.
• You coordinate university-related marketing and communication measures with internal departments and volunteer stakeholders, ensuring consistent implementation.
• You analyze activities, evaluate results, and derive optimizations for future initiatives.

Requirements

• You have a degree in marketing, communications, social sciences, or a comparable field.
• You have at least two years of professional experience in university marketing, B2B communication, or audience engagement in the education or research sector.
• You have conceptual experience in developing and structuring marketing and communication measures.
• You have experience in project management and in collaborating with various internal and external stakeholders.
• You have an affinity for technical topics and a professional interest in promoting the next generation of engineers.
• You work in coordination with internal departments and volunteer actors, ensuring factual, goal-oriented collaboration.

Benefits

• An organizational culture marked by appreciation, cohesion, openness, and flat hierarchies.
• A tailored onboarding and personal mentoring that supports you both personally and professionally during your induction.
• We also offer company-wide onboarding events.
• 30 days of vacation, including company holidays on bridge days and between Christmas and New Year, plus a half-day off on your birthday (on weekdays).
• Flexible working hours between 06:00 and 22:00 with a 40-hour workweek.
• Work–life balance: possibility to work remotely and a solution-oriented approach to family-related challenges.
• Convenient location at Düsseldorf Airport (Airport City) with direct public transport connections.