Marketing Director responsible for driving brand growth and innovation for a dual-use technology company. Leading strategic marketing initiatives across various channels to enhance engagement and revenue.
Responsibilities
Develop and execute the overall marketing strategy to strengthen brand awareness and drive growth across all channels
Lead a high-performing marketing department across brand, digital, content, and communications disciplines
Design and manage integrated marketing campaigns that generate qualified leads and nurture customer relationships
Oversee digital marketing efforts, including SEO, SEM, social media, email, and website optimisation to improve engagement and conversion
Collaborate with the sales and product teams to align go-to-market strategies, product launches, and messaging
Establish and track KPIs for campaign performance, customer acquisition, and ROI; present insights and recommendations to senior leadership
Manage the marketing budget effectively, ensuring spend is optimised to deliver measurable results
Drive brand consistency and storytelling across all marketing and communication touchpoints
Stay ahead of industry trends, technologies, and competitor activity to identify opportunities for innovation and differentiation
Represent the voice of the customer, shaping messaging and strategies that resonate with target audiences
Requirements
Proven experience as a Marketing Director, Head of Marketing, or equivalent senior marketing leadership role ideally within the technology industry
Demonstrated success in developing and executing marketing strategies that drive growth and brand visibilityStrong understanding of digital marketing channels, analytics, and performance measurement tools
Experience leading and scaling cross-functional marketing teamsExcellent strategic thinking and creative storytelling skills
Ability to translate data insights into actionable marketing decisions
Strong collaboration skills with the ability to work effectively with sales, product, and executive teams
Exceptional communication and leadership abilities, with a passion for developing talent and fostering innovation
Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA a plus)
Benefits
Competitive salary and equity grants
Employer pension contributions;
o UK roles include enhanced employer pension contributions
o US roles include 401(k) retirement savings plan – traditional and Roth
Platinum healthcare benefit;
o For US roles, we offer comprehensive medical, dental and vision plans at little to no cost to you
o For UK roles, Valarian will cover the full cost of the Private Medical Insurance (PMI) premium for an employee and dependents
Basic Life / AD&D and long-term disability insurance 100% covered by Valarian
Hybrid work arrangements are managed at team level
Generous holiday calendar and PTO
Relocation assistance (depending on role eligibility)
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