Demand Generation Manager defining benchmarks and leading multi - channel campaigns for Centah's SaaS growth. Collaborating across teams, leveraging AI for automation and impact.
About the role
- AVP leading Performance Marketing and Media Optimization focused on digital marketing strategies for a financial services company. Overseeing execution, budget management, and team building for efficient marketing campaigns.
Responsibilities
- Oversees the development of go-to-market, execution plans, and channel marketing support plans.
- Serves as a subject matter expert in understanding, collecting and coordinating channel marketing requirements.
- Monitors results via business plan assessment and through implementing changes to plans to drive desired results.
- Identifies new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities.
- Responsible for the development of strategic capability roadmaps that include operational and technology paths necessary to deliver future business needs.
- Provides consultation and decision-making support for the development and implementation of new channel management and optimization capabilities necessary to measure performance, test and learn and drive digital marketing insights.
- Researches and keeps abreast of new and emerging industry technologies and trends that can affect the application of channel management and optimization approaches.
- Oversees the effective deployment of Machine Learning (ML) and Artificial Intelligence (AI) platforms to drive improved performance and automation at scale.
- Accountable for overall effective delivery of end-to-end marketing channel management processes and experiences and serves as the executive sponsor for channel marketing data and information requirements.
- Identifies emerging third-party relationship opportunities to support future business needs.
- Manages the risk and performance associated with large scale third-party contracts in support of USAA’s compliance initiatives.
- Briefs C-Suite leadership on key initiatives and outcomes related to marketing channels.
- Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities.
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
Requirements
- Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
- 10 years of progressive experience in sales/marketing, developing strategies, managing major initiatives and delivering results within a complex matrix environment.
- 6 years of people leadership experience in building, managing and/or developing high-performing teams.
- 2 years of experience working with Machine Learning (ML) and Artificial Intelligence (AI) platforms to drive improved performance and automation at scale.
- Marketing process excellence orientation with experience in managing and optimizing compliant marketing channels/campaigns in a highly regulated environment.
- In depth experience operating and leading in an agile environment.
- In depth experience using data and metrics to measure impact and resolve improvements to deliver more effective ROI.
- Demonstrated knowledge and application of industry-related risk management and compliance framework and guidelines to include relevant laws, regulatory, compliance, industry regulations and regulatory data sources.
- Development of strategic capability roadmaps to deliver against future business needs.
- Experience developing multi-marketing channel/campaign goals and demonstrated ability to achieve goals.
- Demonstrated of ability to effectively engage with and influence C-Suite leaders.
- Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals.
- Executive-level business acumen in the areas of business planning, operations, industry practices and emerging trends.
- Knowledge of federal laws, rules, and regulations to include: UDAAP, OCC Bulletin 2013-29: Third-Party Relationships: Risk Management Guidance, Reg W, Info Security and Privacy Standards (such as GLBA; TCPA; GDPR; CCPA; Privacy).
Benefits
- comprehensive medical, dental and vision plans
- 401(k)
- pension
- life insurance
- parental benefits
- adoption assistance
- paid time off program with paid holidays plus 16 paid volunteer hours
- various wellness programs
- career path planning and continuing education
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