Hybrid Dental Sales Lead

at SURI

• Job title: Dental Sales Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Commercially-driven builder to scale SURI’s B2B dental marketing efforts, focusing on partnerships and community growth. Role requires a hands-on approach to drive measurable results in a mission-driven brand.

Responsibilities

• Build and optimise our B2B demand engine (lead → nurture → conversion)
• Turn events into measurable pipeline and partnerships
• Grow a high-value community of dental professionals
• Strengthen SURI’s performance credibility within the profession
• Drive meaningful B2B revenue growth
• You’ll sit at the intersection of brand, growth and partnerships — with clear commercial accountability.
• 1. Build the B2B Demand Engine
• Develop SURI’s professional marketing strategy — from digital content to in-practice assets and CPD-style educational materials
• Build simple but effective CRM-led ABM style lead generation campaigns
• Ensure all professional marketing follows regulatory, ethical, and claims-compliance requirements
• Create compliant, evidence-based professional materials
• Turn interest into trackable revenue contribution
• You’re responsible for pipeline, not just activity.
• 2. Drive Event-Led Revenue Growth
• Plan SURI’s presence & represent the brand at dental conferences, trade shows, and educational events to turn events into measurable pipeline and partnership opportunities
• Coordinate sampling, product-education, and in-practice trials
• Manage ambassador or early-adopter programmes for dental professionals
• Build relationships with KOLs, dental educators, practice groups, and influencers
• No vanity metrics. Real outcomes.
• 3. Build a Values-Aligned Professional Community
• Grow a meaningful, engaged dental community
• Launch roundtables, webinars and peer forums
• Capture insights that strengthen our product and messaging
• Turn engagement into advocacy and partnership
• We’re not building noise. We’re building authority.
• Success Metrics
• B2B marketing-sourced pipeline (£)
• B2B revenue growth
• Event ROI; lead gen, partners secured
• Partnership revenue contribution
• Brand recognition in the dental professional space
• Growth of engaged professional community
• Positive brand perception within the dental profession

Requirements

• 4-5 years experience in B2B or B2B2C demand generation
• Partnership development experience
• Event logistics & experiential marketing experience
• Strong storytelling & presentation skills
• A commercial mindset — you think in revenue, not just engagement
• Ideally:
• You’ve worked in regulated or clinical marketing
• You understand professional audiences

Benefits

• 25 days annual leave, plus bank holidays and an additional day for your birthday
• Flexible working hours
• Hybrid working - up to 2 days working from home each week
• Bupa Healthcare and Dental Packages
• Income Protection and Life Assurance
• 1 Charity Day per year
• Central London offices- based in London Bridge; a stone’s throw from Borough Market
• 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
• Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
• Monthly social events, organised by different team members
• 5x free toothbrushes every year
• £1000 personal development budget each year, per employee
• Fantastic career opportunities; with the chance to grow as SURI does
• Fresh fruit and snack orders every week
• Cycle to Work scheme, and Electric Bike Cycle to Work scheme
• Regular product swaps with other fantastic companies