SURI was born out of frustration with the lack of sustainable and well-designed products across personal care today.
We want to redefine the rituals we live by with aesthetic, ethical, and convenient products that actually make taking care of yourself enjoyable.
Our first mission: the electric toothbrush.
Every year over 4 billion toothbrushes are disposed of, that's enough to circle our planet 12 times...We’re developing the world’s first electric toothbrush made out of sustainable and biodegradable materials, conveniently delivered, with a lifetime guarantee.

SURI

sales

SURI was born out of frustration with the lack of sustainable and well-designed products across personal care today.  We want to redefine the rituals we live by with aesthetic, ethical, and convenient products that actually make taking care of yourself enjoyable.

Our first mission: the electric toothbrush.  

Every year over 4 billion toothbrushes are disposed of, that's enough to circle our planet 12 times...We’re developing the world’s first electric toothbrush made out of sustainable and biodegradable materials, conveniently delivered, with a lifetime guarantee.

• Build and optimise our B2B demand engine (lead → nurture → conversion)
• Turn events into measurable pipeline and partnerships
• Grow a high-value community of dental professionals
• Strengthen SURI’s performance credibility within the profession
• Drive meaningful B2B revenue growth

You’ll sit at the intersection of brand, growth and partnerships — with clear commercial accountability.

1. Build the B2B Demand Engine

• Develop SURI’s professional marketing strategy — from digital content to in-practice assets and CPD-style educational materials
• Build simple but effective CRM-led ABM style lead generation campaigns 
• Ensure all professional marketing follows regulatory, ethical, and claims-compliance requirements
• Create compliant, evidence-based professional materials
• Turn interest into trackable revenue contribution 

You’re responsible for pipeline, not just activity.

2. Drive Event-Led Revenue Growth

• Plan SURI’s presence & represent the brand at dental conferences, trade shows, and educational events to turn events into measurable pipeline and partnership opportunities
• Coordinate sampling, product-education, and in-practice trials
• Manage ambassador or early-adopter programmes for dental professionals
• Build relationships with KOLs, dental educators, practice groups, and influencers 

No vanity metrics. Real outcomes.

3. Build a Values-Aligned Professional Community

• Grow a meaningful, engaged dental community
• Launch roundtables, webinars and peer forums
• Capture insights that strengthen our product and messaging
• Turn engagement into advocacy and partnership

We’re not building noise. We’re building authority.

Success Metrics

• B2B marketing-sourced pipeline (£)
• B2B revenue growth
• Event ROI; lead gen, partners secured
• Partnership revenue contribution
• Brand recognition in the dental professional space
• Growth of engaged professional community
• Positive brand perception within the dental profession

Dental Sales Lead

Commercially-driven builder to scale SURI’s B2B dental marketing efforts, focusing on partnerships and community growth. Role requires a hands-on approach to drive measurable results in a mission-driven brand.

influencer-marketing

• Build and maintain strong relationships with influencers, agents, and other key stakeholders
• Identify and lock in influencer talent, negotiating fees and contract terms
• Managing individual monthly budget, achieving revenue and spend targets to grow the influencer channel
• Scale long-term partnerships, establishing an ambassador network for stronger ROI
• Manage influencer-generated content for cross-functional use across SURI’s social media channels, website, and paid media channels
• Brief, execute and oversee influencer campaigns from inception to completion
• Maintain overall influencer calendar, ensuring monthly budgets and KPIs are met
• Track and report on programme & talent performance, leveraging insights for strategy iteration

Senior Performance Influencer Executive

Support marketing team in building relationships with influencers for sustainable oral care products, driving growth through innovative campaigns and strategic partnerships.

copywriter

• Translate campaign propositions into best-in-class ads that can travel across multiple channels
• Write standout scripts for video campaigns across TV, YouTube, and paid social
• Develop concepts, angles, and story frameworks for ads (not just final copy delivery)
• Create channel-native work that fits the platform while maintaining brand polish
• Write short-form, high-impact copy for statics, outdoor, and punchy cutdowns
• Work closely with creative, growth, and production teams to bring campaigns to life
• Build creative iterations based on performance data, without losing craft or originality
• Maintain a consistently premium tone and emotional resonance across formats

Ads Copywriter, Freelance/Part Time

Copywriter crafting engaging scripts and copy for SURI's sustainable oral care campaigns. Collaborating with creative teams to shape narratives and build high-performing ads across channels.

marketing

• Omnichannel campaign alignment
• Work with Brand on seasonal campaigns and new product launches, ensuring retail shopper journey is factored into wider strategy, translating campaign propositions into best-in-class trade marketing plans and managing implementation. Attend Brand and Creative meetings weekly
• Ensure the retail shopper journey  is factored into wider Brand campaigns - Create and manage briefs to Creative for all retail touchpoints—from digital banners to in-store displays
• Work with each retailer to process and upload approved digital and physical assets
• Project manage in-store and online features from concept to installation in partnership with agency and internal resources
• Align with Commercial management on concepts that are needed in the conceptual phase for retail pitches
• Brief agencies and internal teams on requirements for merchandising concepts 
• Provide rational for the designs and concepts, taking instruction from account managers regarding requirements on position, size and shape
• Attend JBP meetings with Retailers and action Retail Marketing related outcomes
• Once approved by Retailers, run the project to completion with agencies for production and installation
• Run ‘Brand Days’ with each retailer partner to take buying team through the creative vision for the brand and how this is translating to their in-store and online SURI campaigns
• Take ownership of the relationship with Retail Media (Roundel, BMG, Walmart Connect) to deploy digital and physical activations
• Take the monthly budget for trade marketing and identify appropriate areas to invest in Retail Media
• Work with account managers to analyse the performance of Retail Media activities to ensure they are delivering on CM3 expectations
• Work with Growth team to identify efficiencies in spend including adapting messaging and imagery. Be responsible for the harmony across channels where appropriate
• Build copy with Brand that is relevant to the appropriate retail partner
• Report on Retail Marketing campaigns and present future calendar to the wider business
• Share results; Where did we win? What did we learn? What will change in each retailer going forward?
• Provide commentary for the reasons behind the ROI on each activity, pulling together information from account managers, category managers and brand managers
• Work closely with Category Manager on understanding panel data by retailer. Where we can adapt our messaging and overall strategy? Managed alongside the Head of Commercial
• Category manager will share movements in shopper behaviours in each retailer, as well as they demographic of shopper that we are attracting
• Retail Marketing will align these insights with the type of media we are investing in and the message it portrays
• Attend conferences and build up a network to remain at the forefront of Retail Marketing trends
• Attend Retail Media Summit 2026
• Attend Zeal Festival 2026
• Attend Cannes Lions (Retail Media Summit) 2026

Retail Marketing Manager

Retail Marketing Manager driving omnichannel campaigns for SURI, a personal care brand transforming oral care. Collaborating with brands and retailers to optimize marketing strategies and performance.

community-manager

• Build and grow SURI’s community of dental professionals across the UK, EU, and US.
• Own the engagement roadmap — events, webinars, peer groups, newsletters, educational content, online forums, etc.
• Facilitate conversations and networking between dental professionals, ensuring a valuable and active community environment.
• Capture qualitative insights from the community to inform SURI’s product, education, and marketing strategies.
• Track key community metrics (member growth, engagement, feedback, sentiment).
• Develop and execute marketing strategies aimed at dental professionals — from digital content to in-practice assets and CPD-style educational materials.
• Build strong communications tailored to dentists and hygienists, grounded in evidence, clinical credibility, and compliant messaging.
• Create compelling content: case studies, clinical summaries, professional newsletters, social content, testimonials, and event materials.
• Support partnerships with dental schools, associations, and key opinion leaders (KOLs).
• Ensure all professional marketing follows regulatory, ethical, and claims-compliance requirements.
• Plan and deliver SURI’s presence at dental conferences, trade shows, and educational events.
• Build relationships with KOLs, dental educators, practice groups, and influencers within the profession.
• Manage ambassador or early-adopter programmes for dental professionals.
• Coordinate sampling, product-education initiatives, and in-practice trials.
• Work closely with SURI’s Brand, Growth, Product, and Innovation teams to ensure aligned messaging and execution.
• Report on performance through clear KPIs covering community, engagement, and professional marketing.
• Bring back real-world insights from clinical professionals to shape future NPD, claims, messaging, and educational initiatives.

Dental Community & Professional Marketing Lead

Dental Community & Professional Marketing Lead at SURI nurturing a community of dental professionals while executing a professional-focused marketing strategy.

SURI was born out of frustration with the lack of sustainable and well-designed products across personal care today. We want to redefine the rituals we live by with aesthetic, ethical, and convenient products that actually make taking care of yourself enjoyable. Our first mission: the electric toothbrush. Every year over 4 billion toothbrushes are disposed of, that's enough to circle our planet 12 times...We’re developing the world’s first electric toothbrush made out of sustainable and biodegradable materials, conveniently delivered, with a lifetime guarantee.

SURI

About the company

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5 jobs found

Dental Sales Lead

SURI

Senior Performance Influencer Executive

SURI

Ads Copywriter, Freelance/Part Time

SURI

Retail Marketing Manager

SURI

Dental Community & Professional Marketing Lead

SURI