Marketing Communications Executive at SafetyCulture coordinating communications to drive product adoption. Collaborating with marketing teams and enhancing customer understanding of product value.
About the role
- Senior Performance Marketing Executive responsible for managing TikTok Ads in the Philippine market. Drive marketing services and optimize campaigns for ecommerce success.
Responsibilities
- Setting up, managing, and optimizing campaigns to drive key KPI metrics across ecomm marketplaces, SEM (Google Shopping), and social media (Collaborative/CPAS).
- Work closely with client teams to develop marketing plans and KPIs, as well as ongoing reporting
- Manage revenue delivery and budget spend, including daily optimization and providing real-time targeting recommendations
- Create A/B testing frameworks and implementation to ensure consistent growth
- Manage Analytics and performance report sharing with clients, advising them on optimization potential and insights
Requirements
- Bachelor’s degree in Marketing, Media, Business or any related fields
- Extensive experience of Tiktok Ads
- 2+ years (digital) marketing / ecommerce marketing experience, either working with ecommerce platforms, or a marketing role in a media agency / ecommerce enabler / distributor
- Experience in Facebook Ads OR Google Ads OR ecommerce Marketplace Search Ads is good to have (i.e. Lazada, Shopee)
- Experienced in media planning, setting and managing budgets, optimizing ad performance, and negotiating with 3rd parties
- Experience in tracking (e-commerce tracking, Google analytics, Google tag manager, Facebook Pixel tracking, UTM, 3rd Party Ad Serving (Campaign Manager))
- Strong understanding of major advertising success metrics
- Familiar with measurement platforms like Google Analytics and Google Marketing Platform
- Strong analytical skills with excellent sense of data and numbers
- Able to quickly adapt and thrive in a fast-paced start-up and ecommerce environment
- Fluent in English
- Digital Marketing Certification on Meta (Facebook) and Google Ads and ecommerce, e.g. Shopee and Lazada, Marketing Solutions background are a plus
Benefits
- Excellent and competitive compensation package
- Professional and open international working environment – culturally integrating the best of all cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.
- Ample opportunity for personal and professional development, both on the job and through regular training (Ecommerce topics, technical skills, soft skills and leadership training) made available on our proprietary learning platform
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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