Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Paid Media Specialist focused on execution and analysis across paid media channels for a growth marketing team. Engaging in optimizations, reporting, and creator-led advertising to enhance performance.
Responsibilities
- Support - build, launch, and optimize campaigns across: Paid Search (Google) and YouTube, Programmatic & CTV (where applicable), Meta, TikTok, & More
- Execute day-to-day optimizations: budgets, pacing, bids, audiences, and creative testing
- Execute structured creative tests across formats, creators, and platforms
- Support scaling decisions through in-platform analysis and experimentation
- Pull and analyze performance reports across channels
- Conduct cohort analyses and funnel analysis using platform data + Shopify
- Analyze halo effects and cross-channel impact
- Partner on attribution thinking (platform metrics vs blended performance)
- Translate data into clear insights and recommendations
- Support execution and reporting for creator-led advertising
- Help manage performance tracking as creator content flows into: TikTok, YouTube, Meta
- Analyze creator performance across channels and formats
- Help surface insights on what content, creators, and narratives scale best
- Use AI and automation tools to improve workflows (reporting, analysis, creative iteration, research)
- Help streamline processes for testing, reporting, and insights
- Constantly look for ways to move faster without sacrificing rigor
Requirements
- 2–4 years of hands-on paid media experience across paid search and paid social platforms
- Experience working directly inside paid platforms (not just overseeing)
- Strong analytical mindset — comfortable with data, cohorts, and performance analysis
- Familiarity with Shopify and ecommerce performance metrics
- Understanding of how channels interact and drive incremental growth
- Interest in creator-led advertising and performance storytelling
- Comfort moving fast, testing often, and owning results
- Nice to Have: Experience scaling budgets across multiple paid channels, Exposure to MMM, incrementality testing, or blended reporting, Experience working with creators or UGC-style content, Strong comfort using AI tools to improve efficiency
- Background in paid search and/or programmatic / CTV
Benefits
- Competitive compensation including salary and equity
- Fully-paid health, dental, and vision insurance
- Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO
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