Senior Digital & CRM Project Manager driving CRM projects for Rore Active e-commerce brand. Collaborating across teams to enhance customer engagement and campaign performance.
Responsibilities
Lead, structure, and optimize Rore Active’s overall CRM strategy
Build, optimize, and orchestrate campaigns in Klaviyo
Develop advanced customer segmentation to maximize the relevance of communications
Design, refine, and enhance automated journeys and CRM triggers
Monitor, analyze, and interpret KPIs, and produce regular reports
Conduct benchmarks to stay at the forefront of e‑commerce CRM best practices
Propose innovative ideas to increase retention and strengthen customer loyalty
Requirements
3 to 7 years of experience in CRM and digital marketing, ideally including one or more roles in e‑commerce CRM
Proficiency in Klaviyo, or alternatively other CRM platforms (Iterable, Batch, Clevertap, Braze, etc.)
Strategic vision, autonomy, and the ability to structure an action plan
Analytical rigor, creativity, and strong attention to detail
Enjoy working in a team and thrive in a fast‑paced, dynamic environment
Motivated by building an innovative and ambitious project in the sports and nutrition sector
Reside in the Alpes‑Maritimes (06) or be willing to relocate there
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