Senior Demand Generation Manager at Accord enhancing pipeline strategies for high - value enterprise deals. Collaborating across teams to leverage AI and optimize multi - channel demand generation.
About the role
- CRM Campaign Manager at Trainline managing campaigns for the French market. Collaborating with various teams to drive customer retention and business growth.
Responsibilities
- Collaborate closely with the CRM Operations and CRM Tech teams
- Develop and manage the CRM campaign roadmap
- Manage multiple priorities and deadlines effectively
- Write detailed briefs to direct copy, design, segmentation, testing and personalisation
- Lead on CRM projects within the team
- Support the continuous improvement of our CRM strategy
- Report on campaign performance
- Use insights and learnings to build plans for continuously improved communications
- Maintain detailed documentation of campaign plans, processes, and outcomes
Requirements
- Experience working within a CRM function in a fast-paced environment
- Solid understanding of CRM and retention concepts
- Familiarity with major CRM platforms such as Braze, Salesforce Marketing Cloud, or Adobe Campaign is a plus
- Comfortable working in campaign planning and ideation rather than hands-on technical execution
- Passionate about customer retention and delivering engaging, relevant customer communications
- Strong interpersonal and influencing skills across functions
- Highly organised with strong attention to detail
- Comfortable working in a fast-changing, multi-location team environment
- Intellectually curious, passionate and always looking for new opportunities
- French language skills are desirable but not essential
Benefits
- Private healthcare & dental insurance
- Generous work from abroad policy
- 2-for-1 share purchase plans
- EV Scheme to further reduce carbon emissions
- Extra festive time off
- Excellent family-friendly benefits
- Career growth with clear career paths
- Transparent pay bands
- Personal learning budgets
- Regular learning days
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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