Asst Marketing Manager managing social and performance marketing for premium flash sales platform. Handling digital acquisition, content creation, and brand PR strategies in the UAE.
Responsibilities
Social media management
Own and manage digital acquisition and performance marketing across paid channels, including Meta Ads (Facebook & Instagram), Google Ads, and other digital platforms
Lead brand storytelling, influencer collaborations, and creative direction to strengthen platform identity across the GCC
Manage and grow social media platforms including Instagram, TikTok, and Snapchat to maximize brand visibility and engagement
Create and organize high-quality content tailored to the GCC & UAE audience
Oversee content calendar, visual consistency, and tone of voice to ensure alignment with corporate and event marketing goals
Own the corporate and brand PR strategy to position OTL as the leading premium flash sales platform in the Middle East
Develop proactive story angles, seasonal press releases, and brand collaboration features to increase earned media visibility
Handle corporate publications and promotion materials
Establish and maintain strong bonding with influencers to build awareness
Design and lead data acquisition strategies
Create and execute EDM campaigns using our internal system to support event invitations and member engagement
Track ROI across paid, earned, and owned media channels and adjust strategy based on business priorities.
Requirements
At least 8 years of full-time work experience in marketing & communications or digital marketing.
Proven experience in developing brand awareness campaigns, influencer/PR partnerships, and cross-channel marketing strategies
Familiar with Microsoft Office, Adobe Illustrator
Strong knowledge of digital marketing tools and platforms, with expertise in local digital trends and marketing concepts
Fluent in spoken and written English, Arabic is a plus
Creative, analytical, and strategic mindset with a balance of storytelling and performance accountability.
Benefits
Flexible work arrangements
Professional development
Job title
Assistant Marketing Manager – Social and Performance Marketing
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