Brand & Campaign Manager at tombola leading digital - first marketing initiatives across multiple channels. Responsible for integrated campaigns and collaborating with creative partners.
About the role
- Senior Paid Media Executive responsible for planning and executing paid media campaigns for Arsenal Football Club. Collaborating with partners to elevate the club's global brand.
Responsibilities
- Lead the delivery of partnership campaigns - you’ll take ownership of planning, activation and optimisation across paid social, video, display and emerging channels
- Develop impactful media plans - you will create strategic, insight‑driven plans that align with partner objectives, commercial KPIs and contractual rights
- Own full campaign setup and optimisation - you’ll shape audience strategies, brief creative teams, allocate budgets and enhance performance throughout the campaign lifecycle
- Collaborate across our Commercial teams - you will work closely with Partnerships, Creative, Content and Data teams to ensure campaigns are aligned and effective
- Act as the paid media point of contact for partnership activations - you’ll be the main representative for partnership activations, providing forecasts, recommendations and post‑campaign insights to internal teams, senior leaders and partners
- Oversee agency and platform relationships - you will ensure external agencies deliver high-quality work in line with agreed timelines, objectives and budgets
- Craft compelling messaging and briefs - you’ll help create exciting media briefs and paid content aligned to both partner brand guidelines and our club's supporter‑first approach
- Utilise key moments and milestones - you will monitor key footballing and cultural moments, identifying opportunities to amplify partnership campaigns and commercial opportunities
Requirements
- Paid media expertise - you come with experience delivering multi‑channel campaigns that drive measurable commercial results
- Partnership and sponsorship experience - you’re confident planning and executing brand or sponsorship‑led campaigns with the ability to document clear performance reports and insights
- Advanced digital platform knowledge - you’re well‑versed in paid social and digital advertising platforms, including Meta Ads, TikTok Ads, LinkedIn Ads, DV360 and other relevant media buying platforms
- Data-driven, analytical mindset - you’re able to translate campaign and consumer data into clear, actionable insights that drive optimisation, partner value and commercial performance
- Audience and media planning skills - you have an advanced understanding of media principles and audience segmentation, with the ability to build effective audience strategies which can be analysed and optimised long-term
- Agency and partner management background - you’re confident overseeing external agencies and media partners, delivering multiple campaigns simultaneously while adhering to budgets, timelines and KPI's
- Excellent communicator - you’re comfortable presenting performance insights and strategic recommendations to senior colleagues and partners, actively sharing trends and best practices across the paid media department
- Proactive, collaborative and reactive approach - you thrive in a fast‑paced environment, collaborating reactively to bring key moments to life through campaigns and activations
Benefits
- An exciting reward and recognition scheme
- Generous holiday allowance which increases with your length of service
- Great internal learning and development programmes
- A flexible hybrid working model
- Priority access to apply for match tickets
- A competitive health and wellbeing benefits package
- A leading Employee Assistance Programme
- Great discounts with some of our Partners
- An opportunity to play a vital role in delivering our ED&I strategy by joining one of our Employee Networks
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Paid Media Specialist managing end - to - end digital campaigns for educational growth. Optimizing performance with a strong focus on Google Ads and strategic marketing approach.
Head of Demand Generation to build a pipeline engine for Govstack. Overseeing demand generation and overall marketing strategy for municipal governments in North America.
Manager Paid Social Advertising for Pulse Advertising, optimizing campaigns on Meta and TikTok. Collaborating with creative teams and analyzing data to drive performance.
Campaign Manager driving digital media campaigns using Google Ads and Meta Ads at Wild Fi, a communication enhancement company reshaping Latin America's marketing landscape.
Google Ads Media Buyer managing advertising strategies and budget allocations for international projects. Collaborating with global teams to achieve campaign goals.
Performance Marketing Intern at Macmillan Learning supporting digital marketing initiatives. Engaging in content management, web analytics, and marketing operations tasks to learn the industry.
Graphic Designer creating impactful creatives for paid social ads at a successful supplement company. Collaborating with cross - functional teams to optimize marketing materials and enhance user engagement.
Senior Campaign Manager at Michelin leading innovative marketing campaigns for B2PRO segments in the hospitality industry. Collaborating with cross - functional teams to enhance brand engagement and revenue.
Paid Media Manager overseeing paid media across WorkNest brands. Managing significant spend across key markets to support growth in leads and revenue.