Performance Marketing Manager driving Google Ads strategy for Nature Heart's E - Commerce brands. Oversee significant budgets, develop performance strategies, and collaborate with cross - functional teams.
About the role
- Director of Performance Marketing at TerraCycle responsible for digital expansion and managing a large advertising budget. Leading full-funnel paid media strategy to drive profitable revenue growth.
Responsibilities
- Oversee TerraCycle’s digital expansion and turn a multi-million dollar advertising budget into profitable revenue.
- Design, implement, and scale the full-funnel paid media strategy across core business lines.
- Command and optimize a multi-million dollar annual budget, making data-backed decisions across Google and Meta.
- Develop and execute a continuous A/B testing roadmap.
- Identify, evaluate, and scale new customer segments and sales channels to increase conversion and attract new investors.
- Drive scalable growth through YouTube video action campaigns.
- Maintain focus on ROAS, CPA, and gross margin.
- Partner with Product and IT departments to ensure accuracy of analytics implementations.
Requirements
- A minimum of 5 years of hands-on experience in performance marketing, with a demonstrable track record in DTC/e-commerce.
- Proven ability to manage and develop internal talent or lead significant external agency partnerships.
- Advanced proficiency in Meta Ads Manager, Google Ads, and GA4 for comprehensive analysis and reporting.
- Ability to translate results into clear, and concise narratives for executive-level stakeholders and your peers.
- Experience supporting a company through a Reg-A, Series B, or other significant funding/capital raise round is highly desirable.
Benefits
- Medical, Dental, Vision, Life, AD&D insurance available after 30 days
- 401(k) plan with company match available after 30 days
- 22 PTO + 2 VTO + 9 paid holidays per year
- Hybrid work schedule
- Year-round Flex Fridays
- Catered vegetarian lunch available in the office M-F
- Casual office environment
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