Digital Advertising Manager overseeing paid media strategies across various platforms. Aligning initiatives with marketing objectives, ensuring ROI, and mentoring junior specialists.
About the role
- Global Campaign Manager developing smart, impactful campaigns for TomTom's driving community. Collaborating with diverse stakeholders and leveraging data insights to enhance customer experiences.
Responsibilities
- Develop and optimize smart, impactful campaigns across email and mobile notification channels, each with its own creative style — from classic CRM to bold, experimental ideas.
- Create engaging, exciting content that sparks action, boosts engagement, and delivers meaningful moments across a global audience.
- Increase customer lifetime value by shaping and improving the end-to-end customer journey.
- Build intelligent segmentation strategies to deliver the right message, to the right customer, at the right moment, across multiple products and markets.
- Dive into data to uncover insights, understand customer behavior, and drive beautifully personalized experiences.
- Design, launch, and iterate on new and existing campaigns — measuring results, A/B testing relentlessly, and optimizing across all channels.
- Be a true CRM champion, sharing best practices and inspiring creativity within the global CRM team and beyond.
- Constantly scout for new opportunities to innovate, experiment, automate, and surprise our customers in fresh ways.
- Collaborate with a diverse set of stakeholders across cultures and departments — using empathy, clarity, and strong relationship-building to bring people together.
- Own your campaigns end-to-end and adjust processes when needed.
Requirements
- A bachelor’s or academic degree in Business, Marketing, or a related field.
- 3–5+ years of experience in a digital/CRM role.
- Proven CRM expertise, especially in email marketing, lifecycle flows, segmentation, and targeting.
- Experience in mobile marketing (push notifications, in-app messaging).
- Strong stakeholder-management skills and the ability to communicate professionally and empathetically across different cultures.
- Comfort working in a fast-paced environment with shifting priorities.
- Strong analytical abilities and confidence using data to drive decisions.
- Solid understanding of segmentation strategy, experimentation, and A/B testing.
- Highly organized, detail-oriented, proactive, and a natural self-starter.
- Excellent written and verbal communication skills.
- The ability to roll up your sleeves and operate both strategically and hands-on when needed.
- A fun, curious, creative, and open-minded approach — and genuine enjoyment working in an international, multicultural environment.
- Fluency in English; additional languages are a plus.
Benefits
- A competitive compensation package
- Time and resources to grow and develop, including a personal development budget and paid leave for learning days, as well as paid access to e-learning resources such as O’Reilly and LinkedIn Learning.
- Enhanced parental leave plus paid leave to care for loved ones and volunteer in local communities.
- Work flexibility, where TomTom’ers, in agreement with their manager and team, use both the office and home to focus, collaborate, learn and socialize.
- Improve your home office with a setup budget and get extra support with a monthly allowance.
- Options to work from your home country and abroad for a set number of days each year, to visit family and friends, or to simply explore the world we’re mapping.
- A competitive holiday plan, plus an extra day off to celebrate your birthday.
- Join annual events like our Hackathon and DevDays to bring your ideas to life with talented teammates from around the world.
- A chance to collaborate with a diverse community – over 80 nationalities at TomTom!
Job title
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