CRM & Onsite Merchandising Specialist managing email and SMS campaigns for TodayTix Group. Supporting onsite merchandising for LondonTheatre.co.uk and NewYorkTheatreGuide.com in a hybrid work environment.
Responsibilities
Execute CRM campaigns across email and SMS, supporting promotional, lifecycle, and editorial communications across both brands
Support onsite merchandising, including updating featured shows, placements, and priority content across key site surfaces
Build, QA, and schedule campaigns, ensuring accuracy in copy, links, targeting, and tracking
Write and adapt clear, engaging, conversion-focused copy aligned to brand tone and campaign objectives
Monitor campaign and onsite performance, tracking key metrics such as opens, clicks, conversions, and revenue contribution
Assist with campaign reporting, pulling insights and helping translate results into clear learnings and next steps
Support structured testing across subject lines, messaging, timing, and merchandising placement
Work closely with marketing, content, design, and data partners to deliver campaigns smoothly and consistently
Help maintain CRM documentation, calendars, and processes to support team efficiency and scalability
Requirements
1–3 years of experience in CRM, email marketing, lifecycle marketing, or a related digital marketing role (including internships or graduate roles with hands-on execution)
A strong interest in email, SMS, and customer engagement marketing, with a desire to learn how strategy and execution connect
Comfort working with data—able to read performance metrics, spot patterns, and ask the right questions
Clear written communication skills and an eye for detail, especially when working with copy and links
Strong organisational skills and the ability to manage multiple tasks and deadlines in a fast-paced environment
A proactive mindset—comfortable taking ownership of tasks and seeking feedback to improve
Familiarity with CRM tools (e.g. Braze, Iterable, Salesforce, Mailchimp, or similar) is a plus, but not required
Experience with basic HTML coding is a plus, but not required
Interest in theatre, live events, travel, or culture is a bonus, but curiosity and commercial thinking matter most.
Benefits
Hybrid work environment (blend of in-office and at-home days)
Up to 4 weeks per year of flexible 'work from anywhere'
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