Senior Integrated Marketing Manager leading enterprise-level marketing planning and execution across all channels at T-Mobile. Drive alignment and cohesive marketing strategies to achieve commercial and brand objectives.
Responsibilities
Lead enterprise functional planning to ensure cohesive go-to-market integration across all marketing channels and business functions (Product, Retail, Digital, T-Life, Media, Sponsorship)
Drive development and governance of integrated marketing strategies and plans that align to commercial goals while advancing brand fame and organizational transformation
Establish and lead a centralized planning calendar, artifacts, and achievements to ensure alignment and accountability across functions
Partner closely with leadership across commercial and brand teams to align campaign priorities, resource allocation, and timelines to deliver on business outcomes
Collaborate with brand strategy, internal creative, and agency partners to produce elite communications that reinforce T-Mobile’s brand positioning and amplify brand fame moments
Integrate insights, analytics, and segmentation to inform planning and performance tracking, ensuring continuous learning and optimization across marketing programs
Partner with media, GTM, and strategy teams to ensure enterprise-level coordination, clarity of ownership, and effective governance of marketing execution
Mentor and guide peers and cross-functional teams to drive operational excellence and marketing innovation
Requirements
Bachelor's Degree (Required)
Master's/Advanced Degree (Preferred)
7-10 years Marketing experience in authoring and delivering national integrated marketing plans
2-4 years Delivering omni/multi-channel integrated campaigns at scale
At least 18 years of age
Legally authorized to work in the United States
Benefits
medical, dental and vision insurance
flexible spending account
401(k)
employee stock grants
employee stock purchase plan
paid time off and up to 12 paid holidays (about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually)
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