Hybrid Senior Director – Performance Marketing

at Thuma

• Job title: Senior Director – Performance Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: $195,000 - $240,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Senior Director or Head of Performance Marketing at Thuma, driving acquisition and retention growth through paid media and analytics.

Responsibilities

• Build a scalable growth framework aligned with product expansion and long-term business goals.
• Own performance and lifecycle marketing across acquisition and retention channels including paid social, paid search, organic search and email.
• Establish a rigorous, test-driven culture to constantly evaluate and improve creative, channel structure, landing experiences, and lifecycle programs.
• Lead strategy and optimization across Meta, Google, emerging platforms, SEO/AEO, etc. with deep knowledge of auction mechanics, bidding, creative formats, and audience design.
• Integrate creative testing into channel optimization, including messaging, format performance, and creative analysis.
• Drive continuous experimentation across ads, audience approaches, landing pages, etc. to improve ROAS, CAC, conversion rate, and overall marketing efficiency.
• Partner with analytics to lead channel measurement including MMM, incrementality testing, site analytics, attribution insights, cohort analysis, and full-funnel reporting with the ultimate output being more efficient media buying.
• Build segmentation, journey design, and testing frameworks that increase engagement, repeat purchase rate, and LTV, while elevating customer communication and carrying hospitality values through all touchpoints.
• Collaborate with Ecommerce, Brand, Merchandising, and CX to align marketing plans with product launches, site enhancements, and customer insights.
• Build, lead, and mentor high-performing growth and lifecycle marketing teams, fostering a culture of accountability, innovation, and continuous optimization to drive scalable, measurable business impact.

Requirements

• 7–10+ years of performance marketing experience in DTC eCommerce with deep expertise in Meta, Google, email.
• Strong experience driving both acquisition and lifecycle/retention growth.
• Expert in incrementality, creative analytics, attribution, and conversion optimization.
• Highly analytical with fluency in GA4, Looker, and other data tools.
• Proven track record driving growth without reliance on discounting.
• At least 5 years of experience leading high-performing teams and elevating marketing maturity.

Benefits

• Equity/401k: Participation in employee stock option plan and our 401k program where we will match up to 6% of your contributions
• Comprehensive medical, dental + vision coverage options with generous employer contributions
• 12 weeks of paid parental leave and company sponsored membership at One Medical
• Apple Laptop, Airpod Pros, Magic Mouse, Magic Keyboard
• Flex Time: Run errands as needed, just get your stuff done
• Flexible PTO: We believe healthy, happy, relaxed people do better work
• Flexibility to work between your home and our office with everything you need to be successful in both
• Employee Discount: We provide an employee discount of 40% off all Thuma products
• Cell Phone Stipend: $100 per month to recognize that you will use your cell phone for work related things
• Commute Reimbursement: Up to $150 per month for your commute to our office
• A complimentary product credit when you start, worth up to $2,000