Demand Generation Manager building and scaling TOFU engine for B2C and B2B products. Driving diversified acquisition strategies and leading a high - performing team at Avanquest.
About the role
- Performance Marketing Manager at Thiel & Thiel Steuerberater focusing on measurable marketing results. Responsible for managing campaigns, funnel optimization, and collaboration with the content team.
Responsibilities
- Planning, implementation & optimization of Meta Ads (Facebook & Instagram)
- Conceptualization & management of Google Ads
- Building & optimizing lead funnels
- Campaigns for employee recruitment (recruiting)
- Audience analysis & offer positioning
- KPI tracking & reporting (CPL, CPA, conversion rates)
- Close collaboration with the content team (Reels, TikTok, creatives)
- Building scalable campaign structures (agency-style setup)
Requirements
- Several years of experience in performance marketing
- Strong knowledge of Meta Business Manager
- Experience with Google Ads
- Funnel and conversion mindset
- Numerical affinity & results orientation
- Structured, independent working style
- Nice to have (not required): experience in recruitment marketing, agency or scaling experience, CRM & funnel tools, experience working with external providers, SMEs or professional firms (e.g., tax firms)
Benefits
- Build a genuine in-house marketing agency
- Significant creative freedom & responsibility
- Direct impact on growth & revenue
- Short decision-making paths
- Modern tools & working methods
- Attractive compensation (base salary + optional performance model)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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