Clinical Demand Manager driving strategic growth for diagnostics products in Middle East and Africa. Cultivating partnerships and enhancing brand recognition in clinical settings.
Responsibilities
Develop and execute strategic plans to enhance SDG business growth in vital Middle East and Africa markets, with an emphasis on PCT (85%) and PNS and Kryptor Assays (15%).
Cultivate and strengthen business relationships with PCT license partners and SDG Channel partners distributors in Middle East and Africa, devising specific customer acquisition strategies.
Drive Licensed partners and Channel partners enablement through continuous training and onboarding to company provided tools and collaterals.
Lead and organize educational and promotional events, such as congresses, workshops, and roadshows, to elevate product awareness and adoption.
Engage consistently with principal stakeholders, including healthcare professionals and hospital administrators including but not limited to Medical Societies, Key opinion leaders and clinicians, ensuring a significant portion of time with minimum 50% is spent in the field/travel.
Collaborate with the Commercial and Marketing Management teams to create marketing strategies and set Annual Operating Plan (AOP) targets to foster market growth in Middle East and Africa.
Drive revenue enhancement and market share growth, translating strategic initiatives into profitable outcomes.
Keep abreast of and report on local market dynamics, competitive intelligence, and regulatory changes to inform and shape strategic directions.
Serve occasionally as a regional Biomarker expert to assist in customer acquisition initiatives.
Clinical promotion support of other SDG products occasionally and engage with multidivisional projects.
Requirements
Bachelor of Science Honors Degree in Medical technology or Pharma.
Professional background in clinical or commercial settings, ideally within medical field.
Demonstrated experience in commercial and marketing roles, particularly in diagnostics, pharmaceuticals, or medical product sectors.
Minimum of 2 years’ experience in clinical promotion or similar role.
Exceptional communication and relationship-building capabilities, enabling the establishment of trust and collaborative partnerships with clients, distributors, and team members.
Highly self-motivated with a proactive approach to initiating and executing actions.
Strong organizational, negotiation, and influencing abilities to effectively engage and persuade stakeholders.
Acute business acumen, proven by a history of fostering relationships that contribute to business expansion and success.
Proficiency in English, additional languages are plus to effectively communicate and operate within the Middle East and Africa context.
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