Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- Performance Marketing Coordinator managing media campaigns including Search and Social for a performance media agency. Collaborating with teams for optimization and campaign insights.
Responsibilities
- Manage paid media campaigns including Search, Social, Display, and Video.
- Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing.
- Report on campaign performance and provide insights and strategic recommendations for performance improvement.
- Collaborate with Account Management, Strategy, Analytics, and UX internal teams.
Requirements
- 0-1+ years of agency/in-house performance marketing experience
- 0-1+ years of experience working in ad consoles such as Google Ads, Meta, etc. **Familiarity with paid search and paid social is strongly preferred.**
- Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines
- Excellent verbal and written communication skills and the ability to work both individually and in a team environment – strong ability to articulate and document findings and recommendations
- Preferred Skills:
- Experience in campaign planning and activation (Search, Social, Display, Video, etc.)
- Familiarity with tagging platforms (Google Tag Manager, Tealium etc.)
- Familiarity with CRO and/or SEO is a plus
Benefits
- Healthcare, Dental & Vision Insurance, Theo covers 75%
- Matching 401K - 100% up to 4%
- Unlimited PTO
- Maternity/Paternity benefits
- Remote work support
- Complementary supplemental insurance
- Unlimited volunteer time
- Charity matching
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