Head of eCommerce leading the DTC growth engine for a fast-growth FMCG brand. Focused on improving customer acquisition, conversion, and retention strategies in a complex growth phase.
Responsibilities
Own the commercial performance of the DTC channel across revenue, contribution, conversion and customer value
Improve how the business thinks about LTV:CAC, customer quality and payback
Strengthen first-to-second-order performance and repeat behaviour
Build a sharper trading cadence across launches, campaigns, offers, bundles and site activity
Improve site conversion, customer journey performance and merchandising effectiveness
Connect Paid, CRM and DTC trading more tightly into one joined-up growth engine
Lead digital trading and web priorities with stronger commercial direction
Requirements
Experience in a high-growth consumer or DTC brand
Strong ownership of eCommerce trading performance
Commercial judgement across CAC, LTV, AOV, conversion and contribution
Able to connect acquisition, conversion and retention into one system
Comfortable leading in a fast-moving scale-up environment
Low ego, strong ownership, good judgement and high standards
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