About the role

  • Head of eCommerce leading the DTC growth engine for a fast-growth FMCG brand. Focused on improving customer acquisition, conversion, and retention strategies in a complex growth phase.

Responsibilities

  • Own the commercial performance of the DTC channel across revenue, contribution, conversion and customer value
  • Improve how the business thinks about LTV:CAC, customer quality and payback
  • Strengthen first-to-second-order performance and repeat behaviour
  • Build a sharper trading cadence across launches, campaigns, offers, bundles and site activity
  • Improve site conversion, customer journey performance and merchandising effectiveness
  • Connect Paid, CRM and DTC trading more tightly into one joined-up growth engine
  • Lead digital trading and web priorities with stronger commercial direction

Requirements

  • Experience in a high-growth consumer or DTC brand
  • Strong ownership of eCommerce trading performance
  • Commercial judgement across CAC, LTV, AOV, conversion and contribution
  • Able to connect acquisition, conversion and retention into one system
  • Comfortable leading in a fast-moving scale-up environment
  • Low ego, strong ownership, good judgement and high standards

Benefits

  • Strong package and meaningful bonus opportunity

Job title

Head of eCommerce

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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