Marketing Manager responsible for digital marketing strategies and team collaboration in E - Commerce startup. Driving growth through innovative approaches and KPIs analysis.
About the role
- Ecommerce Specialist contributing to Bob W's digital customer journey and online content management. Collaborating on projects to improve site performance and ensure brand alignment in a hybrid role.
Responsibilities
- Own end-to-end management, including localisation and translation, ensuring content supports marketing and trading priorities.
- Use data (Mixpanel, GA, GSC) to identify opportunities and support ongoing site performance improvements.
- Continually identify, test, and implement improvements to the digital customer journey and lifecycle marketing communications.
- Manage on-page optimisation, content publishing, and collaboration with our SEO agency.
- Create briefs for onsite campaigns and turn insights into continuous experimentation.
- Work with various teams to navigate competing priorities and ensure brand alignment across the digital experience.
Requirements
- 2+ years in e-commerce or digital marketing (travel or hospitality experience is a plus)
- Strong experience in content management (CMS/DXP platforms like Kentico) and basic HTML/CSS
- Familiarity with analytics tools (Mixpanel, GA) and an understanding of SEO fundamentals
- Experience managing localisation and translation
- Commercial mindset with a focus on conversion and customer value
- Ambitious and hungry to learn, with the ability to navigate competing priorities and collaborate effectively across different teams
- Fluent in English, with strong skills in written communication and copywriting.
Benefits
- Employee stock option plan
- Unlimited holiday policy
- Free nights and generous discounts at Bob W locations
- Voluntary health insurance
- Access to the Oliva mental well-being platform
- Sports compensation
- Development and growth opportunities, including a discretionary L&D budget
- Regular team events
- A smart, highly motivated team in a multicultural, diverse, and rewarding work environment
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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