Senior E-commerce Analyst at Pernambucanas developing SEO strategies and managing marketing campaigns. Focusing on data-driven growth and enhancing customer engagement.
Responsibilities
Develop and implement data-driven growth strategies with a focus on SEO (Technical and Content);
Analyze the customer journey using tools such as Google Analytics on the VTEX platform;
Plan and execute the launch of new collections and marketing campaigns;
Create and manage initiatives to increase customer engagement and retention;
Contribute to building and strengthening the brand's online presence;
Master essential platforms for the role, such as Google Analytics and VTEX.
Requirements
Bachelor's degree in Business Administration, Engineering, Economics, Fashion, or a related field;
Intermediate Excel skills;
Analytical, data-driven profile for making strategic decisions;
Knowledge of web analytics tools (Google Analytics) and e-commerce platforms (VTEX);
Experience in SEO and managing digital campaigns;
Ability to translate data and analysis into clear, actionable plans;
Strategic mindset to contribute to the sustainable growth of the business.
Benefits
Health insurance (copayment)
Dental insurance (optional enrollment)
Partnership with a dental clinic
Meal voucher or food allowance
Life insurance
Annual bonus (based on meeting targets)
Transportation voucher
Bike parking with changing rooms
10% discount on Pernambucanas products
TotalPass
Partnerships with SESC and educational institutions for undergraduate and graduate courses
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