Strategic Marketing Lead for K12 Schools developing and executing marketing strategies; collaborative role enhancing brand and engagement.
About the role
- Marketing Manager responsible for executing marketing strategies across retail and e-commerce for TASI. Impacting brand storytelling and campaign performance while collaborating across departments.
Responsibilities
- Own the marketing calendar and launch multi-channel campaigns (retail, e-commerce, email, social, in-store)
- Develop and optimize campaigns for traffic, conversion, and revenue; report insights to leadership
- Collaborate with Store Ops, Production, and Brand teams to ensure timely, accurate, and consistent messaging
- Lead content direction (copy and visuals) and manage internal/external contributors
- Manage email programs (Klaviyo/Mailchimp), A/B testing, and automated flows
- Establish repeatable processes and documentation for campaign execution
Requirements
- 3+ years of experience in marketing (retail/e-commerce preferred)
- Strong analytical and technical skills; comfortable with data tracking and reporting
- Excellent attention to detail and ability to manage multiple projects independently
- Proficiency in email marketing platforms (Klaviyo/Mailchimp) and campaign optimization
- Bachelor’s degree in Marketing, Communications, or related field
Benefits
- medical coverage
- 401k
- paid time off (12-20 days based on tenure)
- employee discount (25% across all sister brands)
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