Sales Manager responsible for managing the sales department and developing a B2B sales team. Overseeing sales operations and strategies for growth in the Annapolis/Austin region.
About the role
- Sr. Sales Manager responsible for developing sales strategies in the cannabis industry. Leading a team while managing key wholesale accounts and building customer relationships.
Responsibilities
- Develop, motivate, and engage Territory Sales Manager(s) in your assigned territory.
- Own key accounts that represent significant Market Share to our wholesale business strategies.
- Drive, develop, and execute strategic plans to achieve monthly and quarterly sales targets.
- Build and maintain long-lasting, strong relationships with customers while partnering with them to better understand their business objectives and needs.
- Develop and launch a joint business planning program with partners, internal and external.
- Execute Key (and strategic) Accounts Strategy at state level.
- Create and communicate sales goals to ensure senior level executives are informed of the progress of those goals.
- Understand and share industry-specific patterns, trends, and landscapes in the state.
- Effectively communicate value propositions through presentations and proposals.
- Report on forces that shift strategic directions of accounts and tactical budgets.
- Maintain and report pipeline of sales to accurately forecast.
- Work closely with Marketing, Planning, and Commercial partners to achieve sales goals and strategic objectives.
- Attend conferences/trade shows and travel to visit partners, as needed.
- Other duties as assigned.
Requirements
- Experience leading a team as a sales leader; including coaching and team development.
- Cannabis experience highly preferred.
- Bachelor’s degree preferred but not required.
- A deep understanding of the market services/products in our industry and market.
- Great communication and presentation skills.
- Expert level interpersonal skills.
- Ability to accurately forecast sales.
- Leadership skills to manage all sales and account managers.
- Strong Excel, Word, PowerPoint, and technical skills.
- Capacity to mentor and coach people.
- Ability to analyze data to find trends and problems.
- Ability to travel 50%+.
- Background Check Required.
Benefits
- Comprehensive Health Coverage – Medical, dental, vision, and prescription plans available for employees and their dependents.
- Mental Health & Wellness Support – Access to the AI-powered Sabender platform, confidential counseling and life coaching through PAS, nutrition coaching, and discounts at Husk Fitness.
- Flexible Paid Time Off (PTO) – Generous PTO to support work–life balance (availability may vary by state—ask your recruiter for details).
- Employee Assistance Program (EAP) – Free, confidential support for mental health, financial planning, legal matters, and more.
- Paid Parental Leave – Dedicated time to rest, recharge, and care for your growing family.
- 401(k) with Company Match – Save for the future with a 4% company match and immediate vesting.
- Pet Insurance – Affordable coverage options to keep your pets healthy.
- Employee Discounts – Exclusive savings at any of TerrAscend’s 39+ dispensary locations.
- Recognition Program – Earn points through peer-to-peer recognition and redeem for Amazon rewards or gift cards.
- Disability & Life Insurance – Company-paid protection for life’s unexpected moments.
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