Senior Marketing Manager responsible for developing and executing omnichannel strategies at TELUS. Overseeing local activation, event coordination, and channel implementation in communities.
Responsibilities
Develop community attack playbook using appropriate channels
Optimize GTM performance across all channels
Create omnichannel strategies to maximize impact
Ensure experience consistency across all touchpoints
Create holistic view of event and activation calendar
Prioritize, coordinate, and enable community events and activities
Manage local activation in Falcon communities
Coordinate launches and local initiatives
Ensure cross-functional alignment and coordination
Coordinate with channel, product, and operations teams
Facilitate collaboration between different functions
Manage interdependencies between initiatives
Develop playbooks
Create and manage training cadence
Attend training and support field sales teams
Coordinate marketing assets for channels, partners, influencers
Develop social selling strategies
Create social media playbooks
Develop campaigns, rallies, scripts, etc.
Requirements
Bachelor's degree in marketing, commerce, communication or related field
Minimum 7-10 years of experience in marketing, channel management or commercial activation
Demonstrated experience in event management and local activation
Knowledge of omnichannel strategies and digital sales transformation
Experience in cross-functional coordination
Experience with project and event management tools
Knowledge of CRM systems and marketing platforms
Data analysis and performance measurement skills
Experience with collaboration and communication tools
Excellent communication skills
Ability to work in teams and collaborate with multiple departments
Organized, meticulous, and detail-oriented
Creativity and ability to propose innovative ideas
Adaptability and change management
Bilingual in English and French
Benefits
Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
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