Specialist in Communication at Cogna, implementing institutional strategies for reputation management and strengthening company image. Requires collaboration with PR agencies and media relations.
About the role
- Senior Vice President leading TAG’s communications strategy across multiple healthcare brands. Ensuring clarity and alignment in internal and external communications while managing reputational risk.
Responsibilities
- Serve as the architect and steward of TAG’s enterprise-wide communications strategy, ensuring consistency and clarity across brands, audiences, and channels.
- Translate commercial, brand, and business strategy into clear, human communication that leaders, team members, clinicians, and partners can understand and act on.
- Partner closely with the Chief Commercial & Brand Officer to align communications with go-to-market strategy, brand positioning, and growth priorities.
- Act as a senior advisor to the CEO and executive team on enterprise messaging, narrative framing, and high-stakes communications.
- Oversee internal communications for a 20,000+ person workforce spanning multiple brands, care settings, and geographies.
- Support a modern internal communications ecosystem that delivers the right message, through the right channels, at the right moments.
- Create shared context during periods of change - operating model shifts, growth initiatives, transformation programs - so teams understand the “why,” not just the “what.”
- Elevate leadership communication at all levels and strengthen frontline connection to TAG’s mission, values, and commercial priorities.
- Oversee enterprise external communications, including corporate messaging, executive positioning, media strategy, and thought leadership.
- Shape and protect TAG’s reputation across earned, owned, and shared channels, in close partnership with Brand, Marketing, and PR leadership.
- Ensure internal and external narratives are tightly aligned, reinforcing credibility, trust, and brand integrity.
- Serve as the seniormost communications counselor during crises, issues, and reputational risk moments.
- Anticipate emerging risks and guide leaders through high-stakes decisions with sound judgment and calm execution.
- Lead change communications efforts with a deep understanding of how change impacts adoption, engagement, and trust.
- Act as official company spokesperson where required.
- Own enterprise social care and real-time engagement strategy, treating digital channels as an extension of the patient and employee experience.
- Leverage social listening and employee feedback to inform broader communications strategy, operational insights, and brand decision-making.
- Ensure the organization shows up with empathy, accountability, and consistency in public and internal conversations.
- Lead and develop a high-performing communications organization (~20 professionals) spanning internal communications, corporate communications, crisis/issues, reputation management, and social care.
- Build modern communications capabilities that scale with a growing, multi-brand portfolio.
- Foster a culture of strategic thinking, accountability, and excellence under pressure.
- Navigate complex, matrixed stakeholder environments to build alignment and drive outcomes.
Requirements
- 20+ years of communications leadership experience
- Bachelor’s degree in Communications, Public Relations, Journalism, English, or a related field; advanced degree a plus.
- Proven experience designing and delivering enterprise-level communications strategies aligned to commercial and business objectives.
- Exceptional ability to help leaders define messages that are clear, concise, persuasive, and credible.
- Deep experience providing trusted counsel to senior executives within complex, matrixed organizations.
- Strong change management orientation, with demonstrated success supporting transformation and adoption.
- Data-driven mindset, with experience leveraging metrics and insights to guide strategy and measure impact.
- Experience navigating healthcare-adjacent environments (healthcare, retail healthcare, services, or regulated industries) strongly preferred.
- Outstanding written, verbal, and interpersonal communication skills, with high attention to detail.
Benefits
- Paid time off
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) savings plan with match
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