Hybrid Strategic Marketing and Communications Lead

at Playgroup NSW

• Job title: Strategic Marketing and Communications Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sydney, Australia

About the role

• Strategic Marketing & Communications Lead at Playgroup NSW focusing on brand awareness and revenue generation through digital and community channels. Leading initiatives for effective outreach and engagement with stakeholders and communities.

Responsibilities

• Lead, implement and monitor our strategic marketing and communications strategy.
• Oversee website, social media, newsletters, advertising, policy papers, brand development, content management, media and public relations with consistency at every touchpoint.
• Lead strategic initiatives for government relations, funding diversification including grants, partnerships, sponsorships, fundraising campaigns, social enterprise opportunities, and other tested approaches.
• Manage creative development, content, and digital advertising to promote programs, events, significant days, and partnerships.
• Partner with internal teams to support their marketing and collateral needs.
• Track and analyse campaign performance, engagement metrics and ROI to drive continuous improvement.
• Manage marketing budgets, monitor expenditure and oversee agency and supplier relationships.
• Oversee impactful marketing for family, community and fundraising events, ensuring strong brand presence and sponsor visibility.

Requirements

• Tertiary qualifications in Marketing, Communications or a related field.
• End-to-end strategic marketing and communications acumen with demonstrated impact.
• Strong digital, SEO, web, content and social media marketing skills.
• Experience in fundraising, community giving, sponsorships or partnership development.
• A natural communicator with exceptional writing and verbal skills, with a strong storytelling voice.
• Strong organisational skills and acute attention to detail.
• Demonstrated ability to set priorities, monitor workflow, follow and give directions, maintain deadlines, exercise initiative and judgement in changing environments.
• Analytical mindset and data-driven approach to drive continuous improvement and growth.
• Experience with Salesforce, Canva, Adobe Creative or similar platforms.
• Experience in the not-for-profit, community or family services sector (Desirable).

Benefits

• Enjoy extra leave to recharge after all the hard work.
• Regular professional development opportunities.
• Employee Assistance Program.
• Tax-free salary packaging up to $15,900.