Marketing Communications Specialist developing marketing campaigns and supporting QBE’s Business Marketing team. Responsible for internal and external communications for both QBE and Elders Insurance brands.
About the role
- Director of External Communications at Western Union shaping global narrative and strengthening brand perception. Leading media strategy and overseeing corporate communications strategy with a hybrid work model.
Responsibilities
- Develop and execute a comprehensive enterprise external communications strategy aligned to corporate priorities and brand direction.
- Shape and manage the narrative for Western Union’s transformation, products, and global business initiatives.
- Oversee content strategy, editorial direction, and ongoing governance for Western Union’s external website.
- Manage and grow strategic social media platforms for key executives, including content development, thought leadership, audience engagement, and analytics tracking.
- Develop proactive and reactive media strategies, including pitches, press materials, and messaging frameworks.
- Monitor global media narratives and industry trends to identify opportunities to advance Western Union’s reputation.
- Track and analyze media mentions, sentiment, and external perception of Western Union.
Requirements
- 10+ years of experience in Communications, Public Relations, External Affairs, or related field.
- Proven track record leading enterprise‑level external communications strategies within a global or highly regulated environment.
- Expertise in media relations, digital communications, and executive social platforms.
- Strong writing, storytelling, and message development capabilities.
- Ability to influence senior leaders and collaborate across complex organizations.
Benefits
- Flexible Time off
- Medical, Dental and Life Insurance
- Tuition Assistance Program
- Parental Leave
- One day volunteer time off
- $0 Money Transfer Fee Discount Code – Quarterly Recognition Program
- “Game Changers” Employee Discount Program
- Global Adoption Assistance
- Global Scholarship Awards Program
- Western Union Contribution to 401K
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