Marketing Targeting Strategy & Campaign Delivery Manager managing marketing campaigns via Salesforce Data Cloud and Marketing Cloud. Collaborating with stakeholders to deliver data-driven targeting strategies and insights.
Responsibilities
Support data driven targeting strategies and execute marketing campaigns thru Salesforce Data Cloud and Marketing Cloud Platform
Work closely with multiple stakeholders including Marketing Planners and Business Line
Translate strategy recommendations into marketing campaign data specifications
Use Salesforce Data Cloud to build Segments and calculated insights
Use Salesforce Marketing Cloud for campaign configuration and journey build out
Develop and configure dynamic content, Personalization requirements, messaging/activities across channels
Generate relevant analytical insights for business issues and identify opportunities to drive business growth
Requirements
Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science)
Graduate's degree preferred with either progressive project work experience, or; 5+ year of relevant experience
Hands on experience in executing marketing campaigns with Salesforce Data Cloud, Salesforce Marketing Cloud, and Salesforce Loyalty Management
SFMC Administrator Certification and SFMC Email Specialist Certification
Experience using SQL, JSON, and Amp script
Experience using analytical tools such as SAS, Python or R in formulating relevant and meaningful data analysis
Experience in leveraging marketing segmentation techniques using customer and prospect data for targeting campaigns
Benefits
Health and well-being benefits
Savings and retirement programs
Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
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