Senior Insights Manager at Target leading consumer research and advertising campaign strategies. Collaborating with partners to inspire organization actions based on consumer insights and needs.
Responsibilities
Design and execute guest or consumer research to support key initiatives
Lead the design, execution, and measurement of advertising campaigns across all media channels
Identify appropriate research methods, data sources, and vendors to execute work
Build Enterprise-wide empathy and understanding of consumers
Collaborate with internal partners and deliver insights and strategic recommendations
Requirements
8+ years of consumer insights or market research
Experience with marketing measurement solutions including campaign tracking and brand lift studies
Ability to craft compelling narratives around data
Evaluating potential risks based on data-driven insights
Ability to define and track Key Performance Indicators (KPIs)
Synthesize data from multiple sources into clear narratives
Strong knowledge of qualitative and quantitative research methods
Capable of managing multiple projects simultaneously
Ability to manage external vendors and ensure project quality
Benefits
comprehensive health benefits including medical, vision, dental, and life insurance
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