Founding Marketer at Finch building marketing strategies to improve access to legal services for everyday Americans. Collaborating across functions to enhance the company’s brand presence.
About the role
- Marketing Manager at Emburse responsible for cross-sell campaigns targeting customer segments. Leading multi-channel marketing initiatives to optimize revenue and customer engagement.
Responsibilities
- Develop cross-sell campaign strategies aligned with company revenue goals and customer success objectives.
- Identify target customer segments for cross-sell opportunities based on product usage data, purchase history, and customer lifecycle stage.
- Strategize, design, and develop programs across key digital channels, including, Qualified (website chat), Pendo (in-app communication), Marketo (program workflows, emails, and tagging), and Goldcast (webinars)
- Design and execute multi-channel campaigns, including email sequences, webinars, and in-app messaging, to promote complementary products or services.
- Oversee content creation and coordinate with creative teams to ensure campaigns are visually and tonally consistent with the brand.
- Set clear campaign goals, KPIs, and benchmarks to measure success across channels (e.g., email, webinars, content marketing).
- Work closely with Product Marketing to understand key product features, customer pain points, and upsell opportunities.
- Partner with Customer Success and Sales teams to identify client needs, cross-sell potential, and create tailored campaign messages.
- Test and iterate campaigns by segment to optimize message relevance, timing, and channel effectiveness
Requirements
- 6+ years of Customer or Growth Marketing experience
- Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment
- Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns
- Proficient in leveraging data to track campaign effectiveness, ROI, and optimize performance
- Experience with Salesforce, Qualified, Mutiny, Goldcast, and Marketo
- Mindset geared towards continual improvement and optimization of campaign processes
- Ability to thrive in dynamic environments and resolve ambiguity quickly
- Passion for building relationships and working with sales and customer teams to execute cross-functional campaigns
- Strong interest in engaging with and understanding customer needs to tailor campaigns effectively
- Experience working with stakeholders to coordinate campaign efforts
- Desire to make a significant impact and drive change through effective campaign execution
- Solutions-oriented mindset driven by curiosity to explore new campaign approaches
- Bachelor’s Degree required: Marketing or Business Degree preferred
Benefits
- Competitive pay
- Flexible work
- Inclusive and collaborative environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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