Marketing Manager leading initiatives at Tapas Entertainment to engage readers and expand brand presence. Collaborating with teams to develop marketing strategies for webcomics and web novels.
Responsibilities
Develop and execute marketing strategies to strengthen Tapas’ presence in the U.S. and drive measurable audience growth across webcomics and web novels.
Manage and mentor the marketing team, providing strategic direction while delegating day-to-day execution.
Represent Tapas in strategic discussions with key stakeholders from our parent company in South Korea, providing U.S. market insights, campaign performance reports, and recommendations for future opportunities.
Oversee campaign planning and creative direction for new launches, events, and platform initiatives, ensuring alignment with business goals and brand identity.
Partner with Content, Design, and Operations teams to align marketing initiatives with Tapas’ overall business goals.
Review campaign performance, identify key insights, and guide the team in refining strategies to drive engagement and retention.
Shape and evolve Tapas’ brand identity while cultivating strong community engagement on social platforms that foster lasting connections with readers and creators.
Requirements
6–9 years of experience in marketing, digital media, or related fields (entertainment or publishing experience preferred).
Proven track record of developing and executing marketing campaigns for digital platforms, apps, or online publishers.
Data-driven mindset with the ability to translate analytics and insights into actionable strategies.
Strong understanding of Korean webcomics and culture, with additional familiarity or interest in manga and anime preferred.
Bonus: Familiarity with the U.S. comics or publishing landscape.
Bonus: Ability to understand or speak Korean (a plus, not required).
Marketing Assistant in the Global Marketing and Distribution team at STUDIOCANAL. Assisting in marketing strategies and day - to - day operations for new film releases.
Brand Marketing Summer Intern at Mohawk Industries supporting creative process optimization and project management. Engaging in content asset development within a corporate marketing environment.
Marketing Specialist developing and optimizing brand strategies in Telecom sector. Engaging in marketing activities like events, digital media, and institutional communication.
Agency Sales Manager overseeing sales in Kentucky and Indiana for Sentry insurance. Responsible for agency relationships, production goals, and compliance with agency requirements.
Senior Marketing Specialist at Obie executing multi - channel marketing campaigns for real estate insurance. Driving engagement and growth through content development and performance analysis.
Communication and Marketing Assessor for Sicredi's Central South/Southeast network, promoting brand strength and strategic communication for cooperatives in Brazil.
Marketing Specialist enhancing product innovation for food company Nita Alimentos. Responsible for market opportunities, go - to - market strategies, and collaboration with sales teams.
Marketing Specialist leading B2B energy efficiency campaigns across three U.S. states. Ensuring impactful marketing strategies and managing relationships with trade allies in the clean energy sector.
Marketing intern at Nespresso supporting B2B acquisition strategy through project management and campaign coordination. Collaborating with teams to enhance marketing visibility and communication touchpoints.
Retail and Marketing intern responsible for commercial activities at Nespresso boutiques. Collaborating on marketing activations and ensuring consistent merchandising across locations.