Product Marketing Manager at Rakuten focusing on B2B marketing strategy and campaigns. Driving customer adoption and engagement through innovative marketing efforts across all stages of the customer journey.
About the role
- Founding US GTM Associate for AI-driven SaaS company driving demand generation. Partnering with senior leaders to define and scale GTM motion in the United States.
Responsibilities
- Build and execute outbound campaigns across email, LinkedIn, and other channels to generate qualified pipeline.
- Research and identify prospective customer segments, aligning outreach to industry needs and market dynamics.
- Develop and continuously refine outbound messaging, positioning, and GTM playbooks.
- Partner with senior commercial leaders on deal-related activities, including proposals, RFP preparation, and pipeline management.
- Support development of the broader U.S. GTM strategy, contributing insights from market conversations and outbound data.
- Help shape early commercial processes, documentation, and onboarding frameworks as the team scales.
- Represent the company with professionalism while engaging prospective customers and partners.
Requirements
- 1–4 years of professional experience in Sales, Consulting, Operations, or Investment Banking.
- Strong communication skills with the ability to build rapport quickly and convey value clearly.
- Comfort learning technical products and explaining them in simple, compelling terms.
- Demonstrated ability to work in a fast-paced, high-ownership environment and navigate ambiguity.
- Entrepreneurial mindset with interest in helping build and scale a company’s U.S. presence.
- Ability to work from the New York office on a hybrid schedule (3 days/week on-site).
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Degree requirement
No Education Requirement
Location requirements
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