Hybrid Senior Lifecycle Marketing Manager

at Surfshark

• Job title: Senior Lifecycle Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: €2,700 - €4,700 per month
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Vilnius, Lithuania

About the role

• Senior Lifecycle Marketing Manager in Surfshark's Lifecycle Marketing team, ensuring customer engagement. Focus on shaping experiences from onboarding to loyalty in the cybersecurity space.

Responsibilities

• Design, build, experiment and refine global lifecycle automations for a specific lifecycle stage (e.g., Onboarding, Engagement);
• Use experimentation and data insights to prioritise enhancements, evaluate impacts, and foster continuous improvement of automations to constantly improve success KPIs;
• Dive deep into customer behavior data to identify patterns, pain points, and opportunities to drive engagement and conversion;
• Partner with product, data, research, and cross-functional teams to integrate lifecycle expertise into broader company initiatives;
• Champion innovative approaches to CRM campaigns and spearhead projects that advance lifecycle marketing strategies.

Requirements

• Experience in lifecycle marketing, product or a similar field (preferably in a subscription or app-based industry);
• Proven ability to deliver impact via owning, implementing and managing lifecycle automations (within any lifecycle stage);
• Entrepreneurial mindset to owning your lifecycle stage(s) and delivering constant improvement and impact;
• Data-driven approach to campaign analysis, testing and roadmap development;
• Strong organisational and project management skills to manage multiple campaigns and projects concurrently;
• Effective communication (upwards and downwards) and ability to collaborate across different functions and levels of the organisation;
• Experience with modern Lifecycle/CEP/CRM tools (e.g., Iterable, Braze, Clevertap, Klaviyo) and multi-channel campaigning (Email, Push, In-App, SMS, etc.).

Benefits

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
• Tools of your choice: choose technical equipment and the tools you need to do your best;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;