Social Media Manager leading and growing LinkedIn presence for B2B thought leadership at S&S Activewear. Evolving Instagram presence to complement core business strategies.
Responsibilities
Own and evolve a LinkedIn-first strategy designed to grow audience size, engagement quality, and influence with B2B decision-makers.
Establish S&S as a consistent thought leader through original posts, carousels, executive content, customer stories, case studies, UGC, and partner collaborations.
Partner with PR and Executive Thought Leadership teams to shape and amplify executive presence on LinkedIn.
Translate business priorities, campaigns, and insights into platform-native LinkedIn content that supports awareness, consideration, and pipeline influence.
Own Instagram as a supporting channel—focused on brand-forward storytelling, short-form video, and industry relevance.
Create Reels, short-form video, static posts, Stories, UGC, and case studies that reinforce S&S’s leadership and momentum.
Set and manage the social content calendar with a LinkedIn-led cadence, balancing core business campaigns with timely cultural moments, industry events, and relevant conversations.
Identify key industry players, standout brands, and creators—especially those performing well on LinkedIn—and develop ideas to feature, collaborate, or co-create content.
Develop and execute a LinkedIn-forward event coverage strategy that connects with customers before, during, and after events.
Measure performance with a focus on LinkedIn audience growth, engagement quality, reach, and conversion influence.
Requirements
5+ years of experience in social media,
Deep understanding of LinkedIn’s content formats, algorithms, and best practices for professional audiences.
Experience tying social content to brand authority, demand generation, and pipeline influence.
Proven ability to translate long-form B2B content into high-performing LinkedIn posts and carousels.
Strong editorial instincts, confident POV, and comfort engaging publicly with industry audiences.
Experience supporting Instagram as a secondary channel for brand and engagement.
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