Hybrid Product Marketing Manager – Targeting, Brand Safety

at Spotify

• Job title: Product Marketing Manager – Targeting, Brand Safety
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $91,533 - $130,761 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Product Marketing Manager focusing on advertising targeting and brand safety solutions for Spotify. Collaborating with cross-functional teams to drive product development and market strategy.

Responsibilities

• Drive product and feature development for Spotify’s audience targeting and brand safety solutions, using market insights to help R&D teams prioritize the most impactful work.
• Develop a deep understanding of advertiser needs, customer segments, and industry trends related to targeting, suitability, and brand protection.
• Own product positioning and messaging that clearly articulates Spotify’s value in targeting and brand-safe advertising environments, and differentiates us in the market.
• Lead global go-to-market launches in partnership with product, engineering, sales, marketing, PR, partnerships, and operations.
• Support product adoption and growth through sales enablement, market expansion strategies, and thought leadership.
• Gather and synthesize customer feedback to inform product roadmaps, messaging, and marketing strategy.
• Act as a subject-matter expert internally on targeting and brand safety, enabling teams across the business to confidently represent Spotify’s solutions.

Requirements

• 5+ years of experience in the digital advertising industry, with strong expertise in targeting, audience solutions, brand safety, and suitability. Product marketing experience preferred.
• You have a BA/BS degree or equivalent; master’s degree a plus.
• You have a strong experience leading cross-functional teams and a track record of influencing senior stakeholders in product/engineering, partnerships, operations and sales.
• You have experience with customer research and are proficient using data/insights to inform product/GTM strategy
• You have strong opinions about what we should build and why, balancing quantitative and qualitative points to influence strategic decisions.
• You have experience working globally and are empathetic to customer needs
• You have experience launching cross-functional go-to-market launches
• You have a track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment
• You can explain the value of highly technical concepts in human, relatable, and compelling language.
• You have experience presenting to large industry groups and meeting with senior external stakeholders.

Benefits

• health insurance
• six month paid parental leave
• 401(k) retirement plan
• monthly meal allowance
• 23 paid days off
• 13 paid flexible holidays
• paid sick leave