Director of Product Marketing at Buildertrend elevating market narrative and leading product marketing team. Aligning various teams on positioning, messaging, and product launches to maximize ROI.
About the role
- Senior Manager leading innovative global marketing strategies for body products at Sol de Janeiro. Collaborating with cross-functional teams to drive growth and optimize product launches.
Responsibilities
- Develop comprehensive product innovation programs that define and communicate the unique benefits and claims of our body products, ensuring they resonate with a global audience.
- Ideate and deliver on innovation concepts that drive breakout growth based on gap analysis, performance reporting and consumer-focused data from internal and external sources (CMI reports, regional and retailer consumer reports, "In the Kitchen" sessions with retailers).
- Strategically manage and continually refine the 3-year rolling product launch calendar for Body to deliver breakthrough innovations and compelling support moments.
- Collaborate closely with cross-functional teams including Global Consumer Engagement, Product Development, and Regulatory to ensure successful product launches and consistent market performance.
- Develop comprehensive product marketing strategies that define and communicate the unique benefits and claims of our Body products, ensuring they resonate with a global audience.
- Monitor and adapt marketing strategies based on consumer feedback and market trends to maintain competitive advantage.
- Manage cost and margin targets to meet financial objectives of the brand and category, assisting in setting COG & margin targets by category and adjusting MOB targets to reach gross margin targets.
- Conduct rigorous analysis of category performance and make strategic recommendations to optimize the product portfolio.
- Champion sustainability within the product development process, ensuring all products meet the highest environmental standards without compromising on quality.
Requirements
- Bachelor's degree or equivalent required
- 4-6 years of current experience in global marketing in the beauty sector or CPG
- Experience in Skincare and/or Body Care category a plus
- Potent blend of strategic, creative, and analytic skills
- Exceptional presentation and interpersonal skills
- Strong attention to detail & organizational skills in a fast-paced environment
- Self-starter with a trend-hunting mindset
- Positive attitude
- Experience managing & developing direct report(s)
Benefits
- Competitive salary and bonus program for full-time team members
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
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