Agriculture Communication Specialist developing communication strategies throughout the farmer journey for Soil Capital. Engaging farmers and coordinating with cross-functional teams to improve participation and retention.
Responsibilities
Define and own the farmer communication strategy, aligned with business goals and farmer recruitment and renewal objectives per territory (UK, FR, BE).
Manage and own the farmer communication throughout their Soil Capital journey: renewal, data input, audit, results, payments.
Ensure the delivery of compelling storytelling, educational content, and event presence.
Oversee campaign development (online/offline) to drive Marketing Qualified Leads (MQLs).
Organise farmers webinars with farmers in the programme.
Work closely with the Sales team to co-develop sales enablement tools.
Requirements
3-5 years in communication with a strong emphasis on agriculture.
Master’s degree in Communications, Marketing, Business Administration, or a related field.
Deep understanding of farmer mindset and trust-building in agriculture.
Knowledge of sustainability-focused business.
Proficiency with CRM platforms (HubSpot preferred) and performance tracking.
Data-driven working with KPIs to guide priorities and measure success.
Project management and cross-functional coordination skills.
Fluent in English and French.
Benefits
Flexible holidays policy: Take the holidays you need, while coordinating with your team and respecting the demands of your role.
Health insurance with Alan for you and your family.
Reimbursement if you come to the office by public transport.
Team incentive bonus: Based on your total salary package.
Flexible remote work: You can work remotely 2 days per week, with flexibility, provided you coordinate with your colleagues.
Company events and travels: Join quarterly company events and visit our offices in Louvain-la-Neuve (HQ, Belgium) and London (UK).
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