Communications Director developing integrated communications strategies at Mars. Leading corporate storytelling, media relations, and brand PR campaigns in China.
Responsibilities
Develop and execute integrated communications strategies spanning corporate and brand storytelling, campaigns, media relations, and executive positioning
Lead and execute external communications strategies for major corporate and business programs, supporting key initiatives including product launches, business partnerships, seasonal and social impact campaigns, and driving meaningful media coverage
Lead insight-driven, integrated brand PR campaigns with a proven track record of delivering results
Build and maintain strong, productive relationships with traditional and non-traditional media, with a focus on top-tier national and trade media outlets
Monitor trends across earned, owned, and paid media to inform and evolve communications strategies
Leverage targeted consumer communications to increase brand relevance, alignment, and affinity
Provide strategic communications counsel grounded in a deep understanding of internal and external environments; develop and implement effective communications plans in partnership with relevant functional teams
Cultivate strong relationships with leaders at all levels, as well as agencies, partners, community organizations, key media, and influencers
Requirements
Bachelor’s degree or equivalent work experience in Public Relations, Communications, Journalism, Marketing, Business, or a related field
15+ years of experience in corporate communications, brand communications, marketing, or public relations
Proven ability to influence and advise senior leadership within a multinational organization, with expertise in leading projects across functions in China and globally
Demonstrated success in delivering complex, large-scale projects on time and within scope, coupled with a strong completer-finisher mindset
Experience in the FMCG or consumer goods industry are preferred
Excellent written and verbal communication and presentation skills in both English and Chinese
High learning agility and the capacity to work autonomously, solve problems proactively, and continuously seek feedback for improvement.
Benefits
A strong focus on learning and development support from day one
Access to our in-house Mars University
An industry-competitive salary and benefits package, including a company bonus
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