Staff Product Manager managing the strategic direction and execution of Snap's Dynamic Product Ads. Driving innovation in feed-based advertising and collaborating with cross-functional teams to enhance advertiser value.
Responsibilities
Own the end-to-end strategy, roadmap, and execution for Snap's Dynamic Product Ads (DPA) business
Drive the evolution of Dynamic Ads solutions, including building 0→1 products
Define product strategy and roadmap using market insights, emerging trends, and data analysis
Lead core DPA infrastructure, including catalog ingestion, feed quality, optimization, and performance improvements
Expand DPA into new verticals such as Dynamic Travel Ads (DTA), Streaming, and other feed-based ecosystems
Partner with cross-functional leaders across Formats, Ranking, Product Marketing, and Sales to drive cohesive strategy and execution
Engage with key advertisers and agency partners to understand needs, validate solutions, and build executive-level relationships
Identify opportunities to increase advertiser value and revenue impact across the DPA ecosystem
Requirements
8+ years of experience building and shipping products at a technology company
Experience with ads product development, with a focus on performance or direct response advertising
Experience building shopping, commerce, or feed-based advertising solutions
Strong understanding of digital or social advertising
BS/BA degree or equivalent years of experience
Experience working with shopping systems/catalog, feed optimization, and ranking systems
Technical understanding of ad delivery systems and product recommender systems
Benefits
paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success
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