Lead Field Marketing Manager at Findigs managing the full event calendar and field marketing strategies. Driving measurable outcomes through innovative event planning and execution.
About the role
- B2B Marketing Lead managing marketing initiatives for Small and Medium businesses at Snap Inc. Collaborating with teams to execute programs that drive Snap’s business growth.
Responsibilities
- Lead the Marketing plans and GTM for Medium and Small businesses in partnership with SMC Sales teams, focusing on engaging advertisers, agencies, and industry partners to grow Snap’s business.
- Develop and execute marketing programs that communicate Snap’s value proposition for advertisers and agencies through innovative brand campaigns, thought leadership, case studies, workshops, and industry events.
- Design and lead flagship B2B event programs for Medium and Small business - from industry conferences to bespoke client experiences - that position Snap as an innovator, deepen relationships with advertisers and agencies, and drive commercial impact.
- Partner with Sales, Creative Strategy, Product MarComms, and Comms to design integrated campaigns that highlight Snap’s unique ad products and creative solutions.
- Create compelling advertiser success stories and localized content that demonstrates ROI and the effectiveness of Snapchat campaigns.
- Build strategic partnerships with agencies, industry bodies, and event organizers to amplify Snap’s B2B presence and thought leadership.
- Collaborate with Marketing peers to adapt global B2B programs for Medium and Small sized businesses, and share best practices across region.
- Be part of the global SMC leadership team to grow the advertising business in region.
- Track, measure, and report on the effectiveness of B2B marketing initiatives to ensure they drive business outcomes and deliver against Snap revenue goals.
Requirements
- 10+ years of relevant experience in B2B marketing, ideally within a technology, digital media, or media owner environment
- Proven track record of developing and executing B2B marketing strategies that drive measurable business outcomes
- Experience working with cross-functional, matrixed teams
- Strong experience managing marketing programs end-to-end - from strategic planning through to execution, measurement, and optimization
- Skilled at creating and localizing marketing content such as thought leadership, case studies, presentations, and event narratives tailored to business audiences
- Strong analytical skills with experience using data and insights to inform B2B marketing strategies and demonstrate ROI
- Experience managing budgets and allocating resources effectively across multiple marketing initiatives
- Deep understanding of the advertising landscape, agency ecosystem, and industry trends
Benefits
- paid parental leave
- comprehensive medical coverage
- emotional and mental health support programs
- compensation packages that let you share in Snap’s long-term success
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