Senior Manager leading AI innovation in Growth Marketing organization at Airwallex for global performance. Collaborating with cross - functional teams and driving operational efficiency across marketing.
About the role
- Growth Marketing Specialist for SmartNews responsible for executing paid growth strategies in the US. Collaborating with cross functional teams to drive user acquisition and brand growth.
Responsibilities
- Hybrid role with 2 days in office and 3 days remote
- Build, test, and optimize user acquisition campaigns (e.g. Facebook, Google, and many others)
- Drive strategy and manage user acquisition agencies, creative production and testing, and ensure the delivery of high impact, measurable results
- Provide a strategic business and partnership perspective to the product, operations, business development, and sales teams.
- Own & deeply understand KPIs and be accountable for growth’s role in reaching those goals
- Speak confidently to the health of the business, regularly joining business reviews
- Drive operational rigor throughout the business, connecting the dots, and making key decisions based on data analysis to execute against the growth strategy
Requirements
- User Acquisition Experience driving Mobile App Installs in the US.
- 2 - 5 years experience in mobile user acquisition at scale on a B2C mobile app with demonstrated understanding of core metrics such as CPA, CPM, ARPU, Retention, LTV, etc.
- Experience executing ROI-driven campaigns on Facebook Ads, Google UAC, Apple Search, and Programmatic/DSP buying with annual spend exceeding $300K
- Highly analytical, ability to implement A/B tests, build growth forecasts, regression testing, incremental analysis and more. SQL & Tableau knowledge is a plus.
- Passion for building habitual engagement among millions of consumers.
- Ability to clearly articulate business requirements, track ROI, and present success to Senior Executive Management Teams
- Familiar with ad attribution platforms / measurement partners like Adjust or Appsflyer
- Familiar with ad creative design formats + best practices for online marketing platforms and is comfortable with managing design agencies/contractors to produce ad creatives.
Benefits
- Compensation range: $107,000 to $141,000 base salary, plus bonus and equity
- 401(k) with employer matching
- Up to 100% medical, dental, and vision insurance for you and your family
- Benefit plan with monthly allowances
- Complimentary lunch, snacks, and beverages in the office
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