Hybrid Engagement Manager

at SkyShowtime

• Job title: Engagement Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Amsterdam, Netherlands

About the role

• Engagement Manager at SkyShowtime facilitating customer retention and engagement strategies. Collaborating across teams to enhance user experience and drive growth in a streaming service environment.

Responsibilities

• Plan, optimise, and execute customer engagement initiatives across channels using automation, custom audiences, and tailored programs throughout various customer lifecycle stages.
• Create and implement new use cases, designing automated and dynamic campaigns driven by data insights to boost engagement and increase customer lifetime value.
• Track and analyse campaign performance, working closely with data and analytics teams to improve customer engagement through data-driven insights.
• Develop and execute a test-and-learn strategy to continually enhance communication effectiveness across different channels and marketing programs.
• Collaborate with Content Experience & Merchandising teams to develop and support cross-channel initiatives that align with overall goals.
• Partner with the Product team to enhance the customer journey, ensuring seamless and engaging experiences across the platform.
• Collaborate with the broader marketing team to adapt campaigns and ensure relevance across customer segments and channels.

Requirements

• Experience with CRM, retention marketing, lifecycle marketing, digital marketing, or similar field preferably from a media, technology or B2C subscription-oriented business.
• Excellent understanding of email, push notification and In-app notifications.
• Hands-on experience with marketing automation tools (e.g., Braze or similar).
• Strong analytical skills and comfort with Excel, web analytics tools, etc.
• Expertise in audience targeting/segmentation, A/B testing, and optimisation for conversion and engagement.
• Ability to manage multiple projects and deliver strategic and tactical results.
• Enjoys collaborating across teams and holds excellent teamwork skills.
• Attention to details and process-oriented.
• Creative thinker with the ability to propose innovative and strategic solutions driven by insights and learnings.
• Must be fluent in English with excellent oral and writing skills. Additional European language capabilities are a plus.