Senior Product Marketing Manager at Veracode focusing on go - to - market strategies for application security. Collaborating across teams to drive growth in a high - growth market environment.
About the role
- Lead product marketing initiatives for SAP-centric EAM solutions at Sigga Technologies. Focused on launches, communications, and competitive intelligence.
Responsibilities
- Lead product launches: Plan and execute product launch strategies for new features and releases.
- Customer communications: Create and deliver assets such as release notes, email updates and in-app messages.
- Product-focused content: Develop high-impact content, including case studies and technical materials.
- Win-loss analysis: Conduct structured win/loss analyses and report actionable insights.
- Competitive intelligence: Maintain intelligence on key SAP/EAM competitors.
- Sales enablement: Maintain and update the Sales Enablement Kit.
- Persona development: Create and refine persona maps.
- Cross-functional collaboration: Work closely with the Head of Growth and the Product team.
Requirements
- 5–8 years of product marketing experience in B2B SaaS or enterprise software.
- A structured storyteller who simplifies complex concepts for both technical and business audiences.
- Proven experience executing product launches with clear internal and external communication plans.
- Hands-on experience developing release notes, customer updates and messaging frameworks.
- Demonstrated experience conducting win/loss analyses and delivering actionable insights.
- AI-native: able to demonstrate use cases for AI tools in writing, research, synthesis and content production.
- Fluent communicator; highly organized, detail-oriented and collaborative.
- Strong understanding of SAP, maintenance, reliability or industrial operations.
- Experience working with global companies, with solid understanding and practical experience in the US and EMEA markets.
Benefits
- Make an impact: We are a growing company in a large, underserved market.
- Solve real problems: Our software helps keep the world's most essential industries running.
- Great culture: We are a global, collaborative team that values curiosity and integrity.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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