Hybrid Specialist I, Global Marketing – B2B Product Launch Support

at Shure Incorporated

• Job title: Specialist I, Global Marketing – B2B Product Launch Support
• Job type: Full Time
• Experience level: Junior
• Salary: $54,700 - $87,600 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Niles, United States

About the role

• Global Marketing Specialist supporting B2B product launches and demand generation at Shure. Coordinating with global teams to connect with IT decision-makers for corporate meeting spaces.

Responsibilities

• Coordinate closely with the Solution Marketing Lead to support the launch and go-to-market of new products and portfolio additions, including development of marketing messaging and content in alignment with product management, technology partnership teams, regional sales, and customer success teams.
• Leveraging guidance from marketing leads and input from product management, assist in refining new product value propositions, translating planned product features into relevant user benefits.
• Coordinate with Global Product Development and Product Management Teams to manage timing and process for product sample procurement and logistics, specifications, and other product-dependent deliverables
• Align with Conferencing Technology Partner Marketing Team to align new product launch efforts and co-marketing campaigns with broader, ongoing initiatives to ensure streamlined global and regional implementation where required.
• Assist in the tracking of project budget allocations for multiple efforts and coordinate various administrative tasks related to vendor interactions and documentation processes.
• Actively seeks opportunities to further develop in-depth product and customer knowledge, including trainings, industry event opportunities, regional team interactions/feedback.
• Actively seeks opportunities to further develop in-depth product and customer knowledge (including training, attending trade shows, visiting key customers, etc.).

Requirements

• Bachelor’s degree required in Marketing, Business, Communications, or related field
• 0-2 years of experience, preferably in an international B2B environment
• Experience with technology products or services is a plus
• Project management experience with demonstrated ability to manage multiple projects and tasks at the same time
• Experience managing day-to-day relationships with external marketing agencies is a plus
• Strong interpersonal skills with the ability to participate in constructive discussions among a wide range of cross-functional partners
• Excellent proofreading skills with an eye for correct grammar and an ear for good copy
• Strong visual sense with the ability to evaluate photography and graphic layouts for both style and impact
• Proficiency with computers and ability to efficiently work in Microsoft Word, Excel, PowerPoint, and Adobe Creative Suite
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Exceptional communication and organizational skills, and the ability to effectively prioritize and manage multiple projects while being detail-oriented
• Self-motivated with the ability to work independently and as part of a team in a fast-paced environment and complex matrix structures
• Creative thinking and problem-solving abilities
• Strong understanding of advertising, campaign management, and digital marketing principles
• Strong interpersonal skills with the ability to lead cooperative efforts and facilitate constructive discussion among a wide range of cross-functional teams
• Ability to travel internationally
• Ability to work in a highly matrixed organization
• Experience working virtually with remote teams.

Benefits

• Comprehensive healthcare
• Mental health and retirement savings plans
• Generous paid time off programs
• Employee discounts
• Professional development opportunities
• Work-life balance initiatives
• Employee recognition programs
• Volunteering/community involvement opportunities