Directing client attraction and retention strategy for Youse Seguros, ensuring clear public targeting and channel operation.
Responsibilities
Be the person responsible for directing the company's customer acquisition and retention strategy.
Ensure clarity about who the priority audiences are, how each channel should operate, and what value proposition should be delivered for each customer profile.
Define and evolve the company's customer strategy, connecting growth, retention and value generation.
Requirements
Proven experience in customer strategy, segmentation, strategic marketing and strategic CRM.
Strong ability to structure problems, hypotheses and strategic recommendations.
Business acumen and an understanding of channel dynamics, audiences and value propositions.
Ability to work with data and analysis as inputs for strategic decision-making.
Strategic, structured and collaborative profile.
Ability to influence decisions without formal authority.
Clear, mature and business-oriented communication.
Comfortable in cross-functional and evolving environments.
Ability to connect long-term vision with practical decisions.
Differentials: Previous experience in insurance, financial services, banking, insurtechs or companies offering complex services.
Experience with multiple sales channels, including direct, partners, bancassurance and B2B2C.
Experience in transformation contexts, building or structuring areas, or implementing new operating models.
Benefits
Work model: Hybrid (2 days on-site and 3 days remote)
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