Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Growth Marketing Specialist responsible for scaling customer acquisition for ShopBack in Australia and New Zealand. Merging analytical and creative skills to drive strategic growth.
Responsibilities
- Contribute to driving performance and scaling acquisition across channels, supported by a manager and in-house performance teams.
- Lead + execute paid social content strategy: Generate and test ideas, brief graphic designers & content creators, and optimise to maximise efficiency and conversion.
- Run a continuous test-measure-learn process across creatives, targeting, and landing experiences.
- Stay ahead of industry and platform shifts, making sure ShopBack is always pushing boundaries.
- Champion high-impact campaigns & our Refer-a-Friend programme to drive user growth, collaborating closely with the ANZ Campaigns & CRM team.
- Build and manage select influencer partnerships that amplify our paid efforts.
- Explore and activate other partnership opportunities to support acquisition at efficient unit economics.
- Take ownership of allocated marketing budgets, ensuring resources are allocated efficiently for maximum impact.
- Monitor performance in detail and translate insights into better strategies.
Requirements
- 3-5 years in growth, performance, or digital marketing, ideally in tech, e-commerce, or high-growth environments.
- Experience scaling paid social campaigns (Meta, Google, TikTok, YouTube).
- Data literate, able to use insights to drive optimisations and inform decisions.
- Solid experience with budget management and Excel/Sheets.
- A strong balance of analytical chops and creative spark; have worked closely with creative teams and/or creators to develop high-performing ads.
- Track record of collaborating cross-functionally across creative, CRM, and business teams.
- High ownership - you run with projects and don’t wait to be told what to do.
- Thrive in fast-paced environments with a solutions-first attitude.
- A natural communicator who can influence and collaborate with ease.
- Growth mindset: You’re not afraid to test, fail fast, and scale what works.
- AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
Benefits
- Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
- Be part of a winning team on a journey to global scale.
- Competitive compensation based on your performance.
- Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
- Work-From-Anywhere benefit to enable you to thrive personally and professionally.
Job title
Job type
Experience level
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Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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