Product Marketing and Business Coordinator supporting various marketing activities across MEA region. Coordinating product launches, pricing, and market insights for smooth business execution.
About the role
- Platform Product Marketing Manager managing go-to-market strategy for critical Identity portfolio. Collaborating with Product, Engineering, and Marketing teams to launch and position products worldwide.
Responsibilities
- Own the GTM strategy, positioning, messaging, and competitive differentiation for the Sinch Identity portfolio, with a major focus on building a differentiated story for Verification.
- Lead major product launches (T1–T4), owning GTM readiness and ensuring tight alignment across all cross-functional teams.
- Build deep technical expertise in Identity APIs, verification flows, and intelligence models to translate complex engineering updates into simple, powerful narratives.
- Create and maintain core enablement materials, including message maps, value propositions, competitive battlecards, and demo narratives to support the global sales organization.
- Partner with the Product organization to digest the strategic roadmap and influence future product positioning using market insights, customer feedback, and competitive analysis.
- Drive multi-product storytelling and support cross-sell motions with other portfolios like Messaging, Voice, Email, and AI.
Requirements
- Proven experience in Product Marketing within a B2B technology, SaaS, or API-first environment.
- Demonstrated ownership of GTM strategy and execution for multiple product launches.
- Strong experience partnering closely with Product and Engineering teams to translate technical concepts into market-facing value.
- A technical mindset with the ability to understand APIs, complex workflows, and data-driven products.
- Excellent communication and storytelling skills, with a talent for simplifying complex topics for different audiences.
- A proactive, energetic, and hands-on attitude. You are a go-getter who can roll up your sleeves and is not intimidated by a technical environment.
- Experience in the Identity, Verification, Fraud, Security, or Telco/CPaaS industries.
- Familiarity with marketing multi-product platforms.
- Experience with the competitive landscape (e.g., Twilio, Infobip, Vonage).
Benefits
- Flexible hybrid model, with an expectation to be in the office approximately once per week to collaborate with Product and PMM peers
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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