Digital Advertising Manager overseeing paid media strategies across various platforms. Aligning initiatives with marketing objectives, ensuring ROI, and mentoring junior specialists.
About the role
- Performance Marketer responsible for profitable user acquisition and managing campaigns across multiple channels for innovative blockchain technology company.
Responsibilities
- Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, Twitter/X, Apple Search Ads, and emerging channels
- Own CAC targets and ROAS goals — you're accountable for efficient spend
- Build and manage audience targeting strategies including lookalikes, retargeting, and interest-based segments
- Collaborate daily with the video creator and creative team on ad concepts, testing new hooks, formats, and angles
- Design and execute structured creative testing frameworks (hook tests, CTA tests, format tests)
- Manage attribution and measurement, working with product/engineering on tracking infrastructure
- Analyze campaign performance, cohort quality, and downstream metrics (not just installs — retention, revenue)
- Scale what works, kill what doesn't, and maintain a testing velocity that keeps us ahead
Requirements
- Experience running performance marketing / UA campaigns for consumer apps
- Proven track record of managing $500K+ monthly budgets profitably
- Deep platform expertise in at least 2 of: Meta Ads, Google Ads, TikTok Ads, Apple Search Ads
- Strong quantitative skills — you live in dashboards, understand attribution models, and can do LTV/CAC math in your sleep
- Experience working with creative teams in a high-velocity testing environment
- Familiarity with MMPs (Adjust, AppsFlyer, Branch) and analytics tools
Benefits
- Health insurance
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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